The Chip and Science Act of 2022: Its not the details but the general legislation that is necessary.

The Chips and Science Act of 2022 $52 billion to bolster the semiconductor industry and general $280 billion to compete against China. Here is some Information from the Commerce, Science and Transportation Senate Committee HERE. They are a little long and I sort of briefed them in review. You will want to read through yourself to understand the bill. It is important to be a knowledgeable citizen (Who says democracy doesn't required informed choices. This is one reason why we support Freedom of Press and Freedom of Speech.)

Its not the specifics of the legislation that is my main issue but the need for such types of legislation to push our innovative industries forward. That is if we want to be at the center of the Digital Era (...and likely the next platform of economic development) and advanced manufacturing we need to make our nation is the center of innovation and new products. 

In other words, if we want to lead markets we need to be the best ROI return place on the planet (i.e. pack investing in clusters that can push things like semiconductors and associated industries forward. See innovative clusters.). Investors, entrepreneurs, and intellectuals/scientists come to the U.S. (i.e. Delta County Model) because they trust our values, infrastructure, institutions and they have a higher likelihood to succeed here based on actual performance (not nepotism). Such investment acts to help to push us to the center of the investment world by ensuring retention and development of local domestic talent (That can help, among other things, create a cycle of investment and development as seen in perpetual economic development. I know! I know! Another stupid idea!).

Murder of 4 Muslim Men in Albuquerque, New Mexico Violates Our Values

In this country we have freedom of religion and freedom of speech. You can worship any way you want as long as you are not hurting or harming people (Think of the bigger issue as it relates to our core values.). The religion doesn't matter (Catholic, Muslim, Jewish, Hindu, etc. etc.) what does matter is certain rules that apply across society. The murder of 4 Muslim men in Albuquerque, New Mexico violates those values.

The investigation may find one person or a small group of people engaged in the crimes. I have also experienced a level of radicalism and hate (The Muslim sounding name just throws everything into haywire. Meaning we have inappropriate anchoring when we hear certain terms and words. That also means there may be people with inappropriate anchors and metal health aggression out there trying to hurt people. Whether its a single individual and/or a group of extremists I believe there are very similar mechanics behind both).  

Its not fair and its no place for others to determine who should live, how people should worship, or whether or not they can even get to the grocery store without having a problem (Whether individuals or groups. Most of these people can't run their own lives so take it out on others. They are not qualified to determine how others should live their lives.) Once Individuals/groups sort of "normalize" distorted values it is up to society (and its institutions. i.e. police, judges, etc..) to resocialize them to our central American values. 

This is why we don't give free pass to hate because certain values and beliefs percolate in society and then become long term embedded. I'm very curious that when/if we find this person (s) what he/her/they say was the reason. Was there mental health issues involved? Multiple failures to put this person in mental health (i.e. MI. Track and Solve) to help save themselves and others from the emotional rampage of hate and rage? 

This may also be a place where Muslims work closely with local police to help build bridges, develop protective strategies, and support our ideals as a nation.

Where Does the Manafort and Russia Trail Lead? (Maybe Somewhere, Maybe No Where)

Where does the bread crumb trail lead and does it circle back into a January 6th, 2022 riot? The potential mass uploading of data, coordinated para military extremist activities, Russian election interference, a few public comments that make your head scratch, pre knowledge of events, color coordination during the capital sacking, a few geopolitical issues and a couple more things? None of that means anything until there is a fairly clear line drawn between these different activities (Its far out there and maybe none of it ends up being true. Its just a remote remote possibility.). 

We don't know....lets let the concept of ruling for the people by the people make its way through our American system to reclaim ground in revitalizing our democratic principles (Constitution). This is a necessary investigation to ferret out any misunderstandings in terms of risks both foreign and domestic to our democracy in alignment with national oaths (Yaaa I know sometimes oaths are inconvenient but that is why we maintain them as a higher standard of duty.). Institutions become conduits of values from one generation and era to the next in a way that creates generation stability (i.e. why politicians shouldn't devalue or politicize our institutions. Pushing them to change and adjust is normal but to devalue them unnecessarily also starts to devalue that which holds us together.)

Now let us not jump to conclusions on everything that is happening with this investigation (I admit it doesn't look good and the trajectory has important implications). People are innocent in this country until proven guilty beyond a reasonable doubt (I think that is how people say it. Justice is such a confusing word sometimes. 💨). Thus objective investigations lead to objective results. 

The law is the supporter of societal values to ensure accountability and continuity of consensus in democratic decision making (i.e. Congress and Senate)  "Men submit from habit to everything that seeks power." Friedrich Nietzsche

Our justice system is clunky and in need of an overhaul but its heart is in the right place. As long as it continues forward to adjust more closely with each generation to focus on truth, wisdom, and moral conscious everything will turn out as it should (Its a kooky thing to say. There actually is a little philosophical basis to that comment rooted in our time honored traditions of respect for the inherent value of life/freedom as individuals. i.e. democracy is an individually empowered system with collective outcomes versus other forms of governance such as communism which emphasizes collective decision making and collective outcomes. Its philosophical in orientation I think. 🤓).

What would concern me is that if one were to sort of step back and see Russia involved in various places and times that could be an indication of the possibility, however remotely, of a constructed coup attempt (Now...you can't just make a statement like that and it is an unsubstantiated hypothesis. Russia may not be involved at all but thus far it looks like at various places their finger prints were found...but you can't say that for certain until its supported by evidence. So I'm saying a possibility that is not backed by fact {...be careful with the deeper meaning of fact}. It is only a possibility should further investigation lead to greater insight as to a plausible association of actors and events. If research/investigations can't find further connections to support such a hypothesis then we would have to look for more accurate explanations. If one were to find further connections between actors and events it would be important to chase them down to visualize any strategies being used and in turn patch our holes {When a strategy is used it is also played and can be learned from}. In general, we should always seek to understand phenomenon/events in our world. Scientists, philosophers, historians, are part of the same functions needed by society. They push us to grow and change by asking the question "What if?"  Only time and truth will answer that question. Lets sit back and watch how things unfold.)

Manafort Owns Up to Passing Campaign Data to Suspected Russian Agent

China and Taiwan: Escalation and Display

China's escalatory behavior in response to a recent visit by House Speaker Nancy Pelosi indicates a level of seriousness as it relates to the island of Taiwan and as a display of China's growing military strength. The strategy of isolation is a simulation but definitely a sign they would isolate the island under certain circumstances. There were multiple purposes that include signaling intent, displaying capabilities, and a direct challenge over their "sphere of influence".

We are at a place where as a nation we should become increasingly strategic about our choices and options. Thus behaviors should be deliberate and well thought out. Our time to start moving down the line of national development is needed. While we still hold some strategic advantages economically and militarily they are not in a comfortable margin. Doing nothing is no longer an option (We had this complacency problem for 20+ years and move our knowledge overseas, didn't maximize our human capital, and in many ways didn't see opportunities that would have allowed for smaller corrections.)

The problem is that from a political standpoint we have a hard time getting different sides to focus on what is most important for their country and people (Many are interested more in pleasing personalities within their specific demographic supporters or party stakeholders without thinking about the wider needs of society and democracy in general). National development should be a primary concern (Economic, innovation, education, advanced manufacturing, research, etc...basically some national development concepts I have been bringing up from time to time. Economic Cluster), bi-partisan solutions will get us moving (Greatest Threats Decisions and Human Capital), and universalizing our institutions will grease the wheels of human motivation and restore the power of Capitalism (Econ-Psychological Needs). 

(I think we will master these challenges but will do so as response to increased environmental pressure versus proactive looking "over the horizon" intentionality. Once the ball starts rolling it will grow because we know its really the only path forward that leads to the greatest options. If there is one thing Americans are good at is putting the full force of human freedom to overcome unique challenges. I advocate for general national development and solidarity of purpose in preserving our democratic way of life. This isn't specific to any conflict (China or Russia) but to the need to continuously develop and grow. i.e. learning organization that evolves Red Queen. We will need our leaders to be serious about governance, the type of people we select to those lead positions (best and brightest versus "connected"), and our ability to rally around our central American values. We don't need people tearing us apart for their own selfish needs or eroding our strength through political nepotism. We have to perform in these positions to maximize our resources. I know! I know! I'm an "idealist" with a Muslim sounding name....probably a dumb idea! Some don't feel with that with a Muslim sounding name I'm not even qualified to work a part-time adjunct class at a local community college. 🤔 So you might want to think things through for yourself and come to your own conclusions.  🤷)

The Hierarchy of Thought and Its Use for Marketing

 The mind is an amazing entity and researchers don't have all the answers when it comes to understanding the complexity of our internal environment. In the world of marketing, having a basic sense of cognitive science helps us to understand how such things like thought categorization can lead to real dollars in corporate pockets. Science isn't passive, its more active and can be used to solve all types of problems of which some we can see and some we are not even aware (I have a DBA so I'm applied in science and like to see how things function in their natural environments. This is why I advocate for greater university-industry-government coordination on key areas of development. Studies like this may not seem important but can be useful in innovative thought, attracting innovative thinkers, designing websites that lead to tangible results, attracting investors, etc. We exist and function more in digital world and online thought processes count.)

Thought categorization allows us to ponder the way in which people process information and recall that information for use and utility. When advertising to potential customers you will want to know how they interpret information on your website and in turn the reasoning/networks used to motivate a purchase (i.e. a purchase prediction). With a proper site you can not only attract the right kind of people with pre-existing interest but also move them down a line of thinking that leads to an eventual purchase.

Our neocortex is a computational structured prediction machine that uses conceptual thought and common sense reasoning to make decisions (Williams, 2019). We constantly take in information from our surroundings and then move toward greater awareness of life, ourselves and the world around us. This is why humans adapt to master new challenges and incorporate new knowledge into their mental banks.

There is going to be variability in terms of awareness between different peoples. This is why we have different kinds of advertisements focused on attracting certain people from various backgrounds. Different people will see different things in their environment based on their personal make up and level of development. For example, there could also be issues as they relate to intelligence and perception. If one is not exposed, doesn't have the intelligence to understand, the biological sensory equipment to pick recognize details in their environment, or is so rooted in false assumptions they may not see their environment accurately. 

As of yet we are not stagnant creatures. One can improve their ability to understand their environment, increase the ways in which they categories information, and improve the pathways for information recall. The brain is like a muscle and the more we use it, the stronger it becomes. Perception is also a learned and the more we reflect on our environment, the wider and deeper our perception becomes. We can be active or passive about our environmental mastery. You can tell the difference between goal directed behaviors (i.e. in need a new pair of socks) and non specific goal directed (i.e. I feel like I want to buy something today.)

What does all that have to do with marketing?

Our world is full of different marketing and information pieces that compete for our cognitive attention. That attention allows the ideas to penetrate a hierarchy of thought and activate associated networks. For example, you might think of red, then an apple, then your aunt's apple cider because the apple construct was associated with your aunt. Perhaps something as small as a single word or image (an associated image can be placed) pushed the association down one path such as aunt's apple cider versus the apple pie you had at a friends house last Thanksgiving. 

We create advertisements to tap into some of our inner experiences, emotions, symbolisms and feelings to produce a psychological and physical response. This is one reasons why some advertisements appeal to different ages and demographics. Thinking of how different advertisements appeal to teenagers and some appeal to more seasoned adults based on messages, imagery, symbolism and meaning. When we add further information that attracts cognitive style and personality we have deeper Neuromarketing through psychographics (The tools are different then the process). 

How do categories help marketing?

When one becomes familiar with the hierarchy of different symbols, values, and perceptions of groups and customers they can improve ROI on marketing activities through focused campaigns. This is one reason why marketers slice and carve the market. It is also why marketing has fundamentally changed in the online world. There will be the possibility of create ever so slight differences in marketing to activate specific neural networks (i.e. As a side point, this is why we want to protect data, break it into smaller storage databases, not collect some types of data and encrypt the information we already have. The era of Wild West on data is coming to a close because its powerful. There is too much important stuff out there.)

Bloom, B.S. (1956). Taxonomy of educational objectives. Vol. 1: Cognitive domain. New York: David Mckay Company, Inc.

Daniel Williams (2019) Hierarchical minds and the perception/cognition distinction, Inquiry, DOI: 10.1080/0020174X.2019.1610045

July's jobs report was a 'jaw-dropping' number, says economist Austan Goolsbee

 August 5th, 2022 Jobs Report. There was a discussion in the video on jobs being added at an amazing rate but GDP is declining then we have productivity go down. To me, wearable technology mixed with more creativity can increase overall human capital if we find ourselves in the center of the global supply chain. That would require us to embrace the Digital Economy (i.e. look at what the Internet has done to productivity since its inception) and advanced manufacturing (The physical aspects of wealth generation) to boost productivity across different societal sectors. 

Let us see what the interesting odd numbers/bump in the job numbers actually mean a few months down the road (Maybe just a little beep or maybe something more?). Could some of the numbers not make sense if we are basing them up to this point on Industrial Era paradigms (built off other eras of economic theory)? Because the economy may be shifting, the numbers might not mean 1 to 1 as they did in the past. There will be difficult to calculate in real time things during an economic platform shift because we don't understand them until after review. While shifting to the Digital Economy/Era might follow some similar patterns as historical shifts, it will likely have a few things that relate specifically to that kind of shift (In history we sort of know this when we look back in hindsight on what causes economies to change. To see change coming one must look into the past and apply it to the possibilities of the present and future. Its basic model creation and projection.)  

In other words, when you change the root nature of economic transaction (i.e. digital currency, creative, capital, intellectual assets, 5 G etc...) you will also change how the numbers are calculating (Based on sheer availability of metrics we will likely see more calibrated economic policy that adjusts quickly.). Our core needs as a people don't necessarily change but how we fulfill those needs change (Remember that economics is about human behaviors/transactions. If you change technology and in turn how people interaction that will have an impact on economic activity. blah blah blah geek babble. )

In a nutshell, we might see more odd anomalies in the data and researchers will create theories (or adjust old theories) to better explain and predict certain economic behaviors. Its basic science, not a crystal ball projection. 

FBI Director Wray testifies before Senate Judiciary Committee

 I'm not going into debate on all of these issues as some issues are contentious and sort of focused on specific answers and outcomes. Just watch and understand how our environment is changing. Polices are an important part of our society and we want to help enforcement members thwart extremism, violence, crime and hate. At the same time, we want to improve on the ability to review and remove officers that harm the functioning of the police departments and those who damage the noble profession of policing (That which is in line with our Constitution and values). 

Domestic extremism is growing (Left and Right and other.) where it should be tackled on the local level there isn't the mechanism in place to detect, deter, help and effectively thwart the social nature of extremism (i.e. not recognizing it based on preexisting bias or having the ability/laws/systems to deal with it effectively.). 

Violence seems to be growing. We haven't yet calibrated our Justice System to ensure that violent criminals don't get to repeat behaviors while at the same time allowing people who make mistakes find new ways of navigating the world (The learning components). Some people are more willing to use violence to solve their problems and don't use logic and truth to figure out solutions.  

We are changing as we are learning and understanding. From Digital Era battles (cyberwarfare) to local domestic hate, they have a lot to deal with. Sucks! It is what it is!

'It's Crazy': FBI Director Christopher Wray expresses deep concern for rising violence in US