Academic-Capital

The blog discusses current affairs and development of national economic and social health through unique idea generation. Consider the blog a type of thought experiment where ideas are generated to be pondered but should never be considered definitive as a final conclusion. It is just a pathway to understanding and one may equally reject as accept ideas as theoretical dribble. New perspectives, new opportunities, for a new generation. “The price of freedom is eternal vigilance.”—Thomas Jefferson

Thursday, June 20, 2019

Social Media in the Marketing World

Social media in the marketing world is becoming ever more important. It is helpful to remember that social media is useful because it deals with groups of people that share something in common. The more highly motivated the groups is the better the marketing potential. This means that social media is about getting in with groups of people so they can hear about the value you provide to them. They must see it as something beneficial to their lives and identities.

Social media is increasingly becoming common as technology changes and gives us greater access to others people who share interests. We are getting broader and deeper in our connections. They may be a local sports team or a global network on the Dark Net.

People rally around interests, causes, beliefs, and blogs. Networks are formed by people who share something in common with others. Tapping into those networks for marketing purposes opens up new opportunities.

Lifestyle groups are particularly helpful because people's identities are associated with engaging in certain activities. They will naturally buy products related to their lifestyle. For example if you like to downhill ski you will be connected to others that like to downhill ski. You will want to sell something related to their hobbies.

It is important to remember that information about us is all over the web. Some people may want to engage with others but not want their information sold or misused. There is a movement to push companies to not collect or share such information without disclosures. Those disclosures are becoming more apparent and allow people to opt out.

In social groups marketing is focused on the group. Collecting information about others may be seen as exploitative and an invasion of privacy. Be sure that you are collecting what you need, disclosing that you are doing so, and protecting that information.

Social media marketing works a lot like other forms of marketing. One can provide discounts, sales, and opportunities for people who are part of that network. This creates an "insider" exclusivity that encourages members of one group to feel special. Social network is about perception and value.

Technology and marketing are continuing to change every year. New technologies create new opportunities. Staying on top of industry changes can help you beat the market odds when it comes to selling. Keep updated and continue to "play with" emerging technologies as they become popular.

How to Know When You Need a Quick Break

I'm a physical machine when I want to be! Lap swimming in the morning, hiking in the forests, horse riding, and then drills for diving in the evening. Crash in bed at mid night and up and at it by 5:30 am. Of course I have to get a lot of other work done with my professor job as well. Therefore, there are times when your body says, "wow...slow down and take a day off".

This usually happens when your body gets over trained. I know this because I typically fell like my legs are very heavy, I'm dead tired all day, my body is sore, and I sneeze a lot. My body is simply tired.

I used to try and push my way through it and in many cases it would go away. Yet I wouldn't see the real results of working out like that. I found that if I took a day or two off my body was in better shape and I could see the results of my workout.

Rest is an essential part of working out. It is an absolute necessity if one wants to see real gains. When your body begins to tell you to slow down and relax don't be afraid to do it. You won't lose anything and likely will have much more to gain. As your body heals and recovers it gets stronger.

Using Processes to Improve Your Writing

Writing can be very easy or it can be complex. How you view this depends on whether you see writing as a tool or more like an art form of communication. Once you have a rudimentary understanding of writing as a communication tool you can fulfill its function but may not be very effective in motivating people to act. Following a process will help you reach more people and spark their interest.

I'm probably never going to be a great writer of magnificent prose but I can still improve on my writing by following a simple process. The process allows us to think about the various aspects of writing and come to a better outcomes.

1. I would look at the audience in which I am to write. This means looking what the audience like, their buzz words, and how they relate to the world. The deeper you can move into their collective understanding of life the better you will be able to write for them.

2. Understand what media you are going to use to reach them. If you are writing a blog, newspaper article, Tweet, etc... will determine how you write. You are limited in the amount of depth and characters you will used.

3. Determine the objective of your writing. Make sure what your goal is and center your writing around a single focus. This will create clarity throughout your writing as a theme is created.

4. Determine which keywords are most likely to be used by people who have interest in those topics. Select a couple of key words based on their ability to compete in search engines and other methods.

5. Write your draft. Free flow your thoughts and ideas until you get your writing completed.

6. Determine the type of pictures, videos, and other enhancements that will highlight your main points. A picture or sound recording can make a big difference.

7. Proofread and then proofread again. Depending on your level of accuracy you will want to proofread a couple of times. If your like me you may need to proofread three times and different times.

8. Publish and check. You will want to publish and double check its displayed properly.

Wednesday, June 19, 2019

How Might China Try and Capitalize on The Trade War to Set Up New Alliances

China is trying to limit some of the damage of the trade war with the U.S. by inviting other nations to increase trade with them. What they used to get from the U.S. they are trying to get from other nations. That will change how products and information flow throughout the world. A polarized world of military and commercial activity may be the long-term result of long-term trade adjustments.

1. Gap filling suppliers are likely to be permanently part of the Chinese economic engine once they begin working within the country.

2. China may have reached a point where it no longer needs to rely on the U.S. but move toward creating its own global network of commerce.

3. China will seek out countries that align closely with its own culture in terms of fundamental beliefs creating political connections along with financial ones.

3. They are capitalizing on low cost production enhance the reach of its market approach by a sector of countries.

There are a few things China may not have thought of.....

1. If the U.S. increases their innovative capacity they can product better products at lower prices thereby being a market leader.

2. Not all countries align ideologically with China and may end up solidifying support in Europe and other places.

3. A polarized world world will likely slow down commerce on both sides.

4. Much of the Chinese economy is resting on Europe and the U.S. A prolonged trade war may end up limiting both trade and information.

Why Big Data is Changing What We Know About Society

Giving off Data while Fishing :)😬😲😀

Big Data is here to stay and its not going to change anytime soon. Information about us is everywhere in cyberspace and never truly gets deleted. Our lives are recorded into little 1's and 0's that technology can analyzed and discover. We collect information on keystrokes, buying habits, political affiliations, Interests, friends and one and on. The information is extremely helpful for marketers but likewise very important for understanding societal trends.

Imagine if you tapped into a few large databases that companies or government entities have been using to store information and in an instant you can determine a persons income, medical records, hobbies, interests, friends, etc... You may know more about them then they know about themselves. That is real power!

On a macro level you could analyze people's opinions and come to conclusions about how different beliefs are impacted by culture. Those countries that are cultural generators share a way of thinking that impacts other nations. With Big Data we may someday have enough information to see which cultures influence others and to what level.

It is important to remember that data is predictive as well. It can predict who is going to win an election, how people are going to react to events, which groups are supporting which causes, and even whether or not war is coming. Connecting databases together tells you a lot about the world you don't know.

Skeptical?

Lets say you are looking at pictures of vacations online, logged into your bank account, moved over to another screen and checked your credit card statement, bounced over to see the prices of airfare, looked at a new tent, and finally emailed your friend about taking a future outdoor vacation. Would this be enough to predict behavior? It may not be 100% predictive but a company would know what type of items I should be displaying on advertisements directed to you.

Now add the online behaviors of an entire nation into a mega-database. By just monitoring online "chatter" you can gauge peoples opinions. Through historical knowledge of previous "chatter" and social events you can predict societal behavior and reaction. You can determine the outcome of an event and its impact on peoples lives. Maybe not with perfect accuracy but you can have confidence.

Is this a good thing?

Its a little freaky and no one has truly done it on that level yet but it is possible. People are concerned that too much data is being concentrated into the hands of a few large companies. For those who have influence over such large predictive "big data" its a wonderful thing. For foreign countries that want to gain information about individuals and events it is also a great thing. But for those who want privacy, governments that want to ensure national interests, etc.... it may not be such a great thing! Legislation will determine how much information can be held by specific parties but technology and access will determine who has access to the wise swaths of information.

Tuesday, June 18, 2019

Hiking Through Hiawatha

Its early in the morning and the mosquitos are on the hunt. Like bloodsucking bats they attack me with brutal rage! Hiawatha offers miles and miles of rugged trails. Up and down hills. If you feel confident in your navigation skills you can go off the beaten path and follow the streams down to some very nice rivers. Now that I know some solid bearings I would love to come down again in a few days and follow the river all the way up to any waterfalls.

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Monday, June 17, 2019

Trolling Around Escanaba Harbor

Escanaba Bay is a great place to sail, fish, and enjoy water sports. One of the areas main attractions is its waterfront. I took my little dinghy and went a few hours trolling around Escanaba Harbor. I was surprised I still had about half a charge left. Didn't catch anything but it was really sunny out so many of the fish may have went to deeper waters. It was well worth the effort. :)

Disclaimer and Purpose

This blog is the opinion of the authors and is meant to increase idea generation. You may find small mistakes and other issues related to not having an editing team. Theory development is by its nature best when it incorporates real time information. It is not always factual but the exploration of connection between ideas that counts. It is encouraged for people to be 18 years of age to read these articles as there are topics better understood by mature adults. If you are interested in advertising through a blog post please feel free to contact for pricing. Visitor count average from 500 to 2000 daily. Sometimes more and sometimes less.