Companies can often sell products based on how they look, feel, and appeal to customers. Research helps us understand the marketing and product innovation are intertwined and can impact each other, (Junge, Severgnini, & Sorensen, 2016). One can influence the other and this make sense to have creative people working on both.
Products have utility and appeal to customers. If marketing can find new ways of promoting a product and using that product in new ways it will inevitably have an impact on the course of product development.
As new uses are found through research and customer feedback it is possible to create a direction that allows for more development. This is one reasons why companies often borrow and copy from each other to maintain sales.
The same mindset comes together in product development and meeting market needs in new ways. Tying these processes together allows the market to take lead to maximize alignment and potential profits.
Junge, M. Severgnini, B. & Anders. S. (2016). Product‐Marketing Innovation, Skills, and Firm Productivity Growth. Review of Income and Wealth, 62 (4).
Sunday, May 27, 2018
Saturday, May 26, 2018
Swimming with Sharks in Key Caulker
You will be amazed about how these sharks move in a swirl and seem to coordinate their activities as though they are used to hunting in a pack. They can hover a few inches off of the ocean by the use of their pectoral fin.
Friday, May 25, 2018
The Decline of the Last Few Generations Indicates a Trend
Millennials have it tough!!! While we may think of the younger generation as spoiled we may find that as of right now they are suffering in ways the Baby boomers would have a hard time understanding. It looks as though the past three generations have suffered significantly over the downturn and this is creating a trend.
Creating a trend of what?
Declining standard of living, income, life benefits, and potentially happiness. It doesn't need to be this way but if we are able to regenerate our nation, think anew, and return investment we can dream as a country again. If our leadership continues to focus on the wrong stuff and fails to work together we will continue to see these declines.
Creating a trend of what?
Declining standard of living, income, life benefits, and potentially happiness. It doesn't need to be this way but if we are able to regenerate our nation, think anew, and return investment we can dream as a country again. If our leadership continues to focus on the wrong stuff and fails to work together we will continue to see these declines.
A small uptick has been experienced recently but may not be a changing of then trend.
https://slate.com/business/2018/05/millennials-are-in-a-deep-financial-hole-compared-to-past-generations.html
Thursday, May 24, 2018
Starting a Business? Keep Your Ideas and Processes Simple-Podcast
Starting a business can be a big affair and once new business owners start they find things can get complex fast. The best business ideas are simple and continuously improve to find efficiencies and reach in the market. Start simple and make sure you do your homework and research before investing money.
See the Podcast Link to Listen Below:
1. Keep Your Ideas Simple: Simple ideas sell. The more complex the idea the more difficulty it will be to implement.
2. Keep Your Process Simple: As you develop your processes you will know that they become increasing complex. It is the nature of filling in the blanks and making things happen.
3. Create a Strong Business Plan: A business plan can be used for your management, financing, investors and projections. Make sure you answer all of the details.
4. Refine Your Process: Simplicity allows you to continuously refine your process to create greater efficiencies.
Keep Your Business Process Simple Podcast Link
See the Podcast Link to Listen Below:
1. Keep Your Ideas Simple: Simple ideas sell. The more complex the idea the more difficulty it will be to implement.
2. Keep Your Process Simple: As you develop your processes you will know that they become increasing complex. It is the nature of filling in the blanks and making things happen.
3. Create a Strong Business Plan: A business plan can be used for your management, financing, investors and projections. Make sure you answer all of the details.
4. Refine Your Process: Simplicity allows you to continuously refine your process to create greater efficiencies.
Keep Your Business Process Simple Podcast Link
Wednesday, May 23, 2018
Altun Ha Mayan Ruins in Belize-Pictures and History
History in Belize is one of the most important attractions beyond lazy beaches and scuba diving. You can make your way back to some of the 3 great Mayan ruins in the area. Altun Ha is one of the easier ones to get to from Belize City. If you are more interested in the culture and other sites you will need to spend a little time off of the islands.
This site was discovered in the 60's and was hidden in the jungle. When it was found people stole the stones to build their houses. Seems like something people do to archaeological sites around the world including the U.S. I wonder if someone asks themselves, "Should we be destroying this?" even if they are not sure of what it is. Somewhere around 40% was stolen so no one knows what the other structured looked like.
This site also had blood rituals and hosted somewhere around 10K people as a trading post. Apparently, there is an indication that a revolt occurred as the destruction of the King's and Priests symbols occurred. You can always read more about it but information is limited.
You may want to read more at the links below:
The Steps to Conducting Research in Companies and Universities
Research is an essential part of conducting business and engaging in the scientific community. Students, academics, and business leaders participate in research to gain critical knowledge about particular topics they do not understand well. These topics can be anything from the discovery of new vaccines to have a greater insight of a target market. Following the steps in the research process will help ensure that you are adhering to a rigorous scientific method.
1.) Understand Your Problem: It will be pretty challenging to design a study if you don't at first understand the nature of the problem. While you may have a ballpark understanding of the problem, actually pinpointing that problem into a sentence can be excruciatingly frustrating. Sometimes you will need to review the evidence, conduct interviews, and complete some non-scientific experimentation to define the situation or problem better. The more knowledge and experience a person has the easier it will be to grasp what is going on.
2.) Conduct Background Research: You can better understand what type study to conduct if you are aware of the current research. You may just find that the problem has already has already been solved or is close enough that you can draw some inferences for your business without the additional expenses associated with new research. Keep strong notes of the studies you find because your literary review will provide a detailed discussion of current findings on the topic.
3.) Formulate Your Research Question: Your research question is the centerpiece of any study. A quick glance at the research question will tell you precisely what question the study will attempt to resolve. As you build your study, the design will reflect back on the research question (s). Typically research questions are labeled as R1 and R2 and are very explicitly written so they can be measured.
4.) Design Your Study: The study design is based on the need to answer the research question. If the study seeks to evaluate some phenomenon statistically, but the variables are not well known, then an exploratory design might be beneficial. It is always wise to look at similar studies on the topic to get a better understanding of the design you need to use.
5.) Gain Approvals and Funding (If Needed): Depending on which entity you work for you may need different types of approvals. On an academic level, you may need a university's Research Board or International Review Board approvals. Company employees may need to obtain permission from senior management. Whether you are working with private, government, public, personal or corporate money it is wise to have it before you move into spending money.
6.) Obtain Necessary Materials: Sometimes you will need special equipment while at other times you will use online surveys, existing data, historical information, etc. It is helpful to know where you are going to obtain this information, pay for the services you need, and collect written permission to access information.
7.) Conduct the Study: Conducting your study will take time and careful effort. Make sure that you follow procedures correctly to hold up against scrutiny. If you wave from your processes outlined in the study, you may need to go back and reauthorize those changes with funding and oversight boards. The more consistent you are with each piece of data collection the stronger your study will be regarding validity.
8.) Evaluation The Data and Your Results: Once you have collected your data you will need to find a way to evaluate it to disprove the null hypothesis. Disproving the null hypothesis means the alternative, or the one you seek, is justified via a specified confidence level. There is software available like SPSS or even free software like Microsoft Excel that that can do the necessary work.
9.) Report, Publish and Share: The ultimate goal is to contribute to a body of knowledge by sharing your results. The most common methods are to conduct a presentation at a conference or have it published in a peer-reviewed journal. Even if you cannot do this, you can still have it posted on the web for others to see.
1.) Understand Your Problem: It will be pretty challenging to design a study if you don't at first understand the nature of the problem. While you may have a ballpark understanding of the problem, actually pinpointing that problem into a sentence can be excruciatingly frustrating. Sometimes you will need to review the evidence, conduct interviews, and complete some non-scientific experimentation to define the situation or problem better. The more knowledge and experience a person has the easier it will be to grasp what is going on.
2.) Conduct Background Research: You can better understand what type study to conduct if you are aware of the current research. You may just find that the problem has already has already been solved or is close enough that you can draw some inferences for your business without the additional expenses associated with new research. Keep strong notes of the studies you find because your literary review will provide a detailed discussion of current findings on the topic.
3.) Formulate Your Research Question: Your research question is the centerpiece of any study. A quick glance at the research question will tell you precisely what question the study will attempt to resolve. As you build your study, the design will reflect back on the research question (s). Typically research questions are labeled as R1 and R2 and are very explicitly written so they can be measured.
4.) Design Your Study: The study design is based on the need to answer the research question. If the study seeks to evaluate some phenomenon statistically, but the variables are not well known, then an exploratory design might be beneficial. It is always wise to look at similar studies on the topic to get a better understanding of the design you need to use.
5.) Gain Approvals and Funding (If Needed): Depending on which entity you work for you may need different types of approvals. On an academic level, you may need a university's Research Board or International Review Board approvals. Company employees may need to obtain permission from senior management. Whether you are working with private, government, public, personal or corporate money it is wise to have it before you move into spending money.
6.) Obtain Necessary Materials: Sometimes you will need special equipment while at other times you will use online surveys, existing data, historical information, etc. It is helpful to know where you are going to obtain this information, pay for the services you need, and collect written permission to access information.
7.) Conduct the Study: Conducting your study will take time and careful effort. Make sure that you follow procedures correctly to hold up against scrutiny. If you wave from your processes outlined in the study, you may need to go back and reauthorize those changes with funding and oversight boards. The more consistent you are with each piece of data collection the stronger your study will be regarding validity.
8.) Evaluation The Data and Your Results: Once you have collected your data you will need to find a way to evaluate it to disprove the null hypothesis. Disproving the null hypothesis means the alternative, or the one you seek, is justified via a specified confidence level. There is software available like SPSS or even free software like Microsoft Excel that that can do the necessary work.
9.) Report, Publish and Share: The ultimate goal is to contribute to a body of knowledge by sharing your results. The most common methods are to conduct a presentation at a conference or have it published in a peer-reviewed journal. Even if you cannot do this, you can still have it posted on the web for others to see.
Monday, May 21, 2018
Discount to Belize City---Go to San Padro
One advantage the city has is you can get to some of the ruins pretty quick. Beyond this most of the fun stuff is in San Padro. Remember a deal is only a deal if you have fun.
That doesn't mean you can't have fun. The resort is nice and has lots of amenities but the outdoor life just seems a little run down. People say it can be dangerous out there but I haven't experienced that yet.
I came in a little late in the afternoon so traveling around won't really happen to tomorrow. San Padro is definitely on my list to go.
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