As the world changes and becomes more integrated American businesses will need to improve and adapt their marketing techniques in order to reach different peoples from different places with different backgrounds. Furthermore, such regions that brand their image will not only help raise their local businesses global reach but also encourage greater investment in their area.
While companies continue to seek out new marketing opportunities to expand their reach local governments don't often think on this level. The process of creating a brand relies on the ability of local governments to think like businesses with their product being its current infrastructure, peoples, and local businesses. As they learn to master marketing techniques they will find their areas attracting clusters of businesses.
Thriving localities want to be known international to have the draw that is needed to improve their economic growth. An investor seeking to put money into self-driving cars should immediately think of Detroit or an investor thinking of putting money into biotechnology should think of San Diego. The brand of an area has actual value on the market in the same way as it does for companies.
Brand and Growth: The brand of each area should be focused on those key ideas that lead to growth. For example, Silicon Valley and technology, San Diego and Biotechnology and Detroit and innovative automotive industries. Such brands attract new investments when these industries are vibrant.
International Marketing: We no longer live in a domestic world and advertising location branding as well as advertising of products/services should adapt to new market realities. There will need be more sophistication in reaching different peoples, cultures and places.
Macro Trending and Big Data: Marketing in multiple international locations also means that companies will need to crunch data. Sophistication of market analysis techniques and technology will grow to find both individual and large market trends that help companies improve their current marketing practices.
Online Marketing: Because international marketing is difficult, expensive and clunky in traditional formats online marketing will continue to grow to meet emerging growth in mobile technology and Internet access.
Monday, December 18, 2017
Saturday, December 16, 2017
What is a Corporate Silo? How to Break Them?
Silos can limit cross-functional decision making and allow inefficiencies to creep in. Silos occur when departments don't communicate well with each other limiting their overall ability to function as a single business entity. The more barriers that are created, typically the more inefficient the business. At the core issue of silo creation is often the leadership team and their desire to create their own fiefdoms.
It is natural that as people rise in position they seek more control and additional opportunities to choose their own courses of actions. The department becomes an extension of its senior management. If the wrong tone and culture arises it can limit the interaction between the departments.
Limited information sharing leads to decisions within isolation. That means decisions won't be well thought out or take into consideration the skills, needs and abilities of other departments. The organization slowly looses its ability to compete against others that have more efficient operations and ability to share information and resources.
This is something that can be fixed but it takes some thoughtfulness by key leaders. Each company has their own unique challenges and will have to cater their turnaround efforts based on the uniqueness of the entity and the characteristics of their market.
1. Create cross-departmental teams: Teams from different departments will help ensure that core decisions such as product lines and general operations take into account other departments and the needs of the entire organization.
2. 360 Performance Appraisals: Cross department 360 performance appraisals for managers encourages them to work with other departments and be accountable to each other.
3. Total Management Compensation Packages: Part of key executive management should be based on how the entire company operates. Bonuses that are associated with the organizations health help them understand the need to take care of the entire organization.
4. Shake up the Core Team: Get rid of silo executives that refuse to work with others and find replacements that are more collaborative in nature.
5. Culture: Encourage and reward behaviors that work with others. Create an empowered egalitarian environment.
6. Revamp Processes: Revamp processes so that approvals of other departments that are impacted are needed. Make sure that processes make connections between departments.
7. Information Networks and Corporate Communication: Disseminate information to others and create communication networks based on cross-department needs.
It is natural that as people rise in position they seek more control and additional opportunities to choose their own courses of actions. The department becomes an extension of its senior management. If the wrong tone and culture arises it can limit the interaction between the departments.
Limited information sharing leads to decisions within isolation. That means decisions won't be well thought out or take into consideration the skills, needs and abilities of other departments. The organization slowly looses its ability to compete against others that have more efficient operations and ability to share information and resources.
This is something that can be fixed but it takes some thoughtfulness by key leaders. Each company has their own unique challenges and will have to cater their turnaround efforts based on the uniqueness of the entity and the characteristics of their market.
1. Create cross-departmental teams: Teams from different departments will help ensure that core decisions such as product lines and general operations take into account other departments and the needs of the entire organization.
2. 360 Performance Appraisals: Cross department 360 performance appraisals for managers encourages them to work with other departments and be accountable to each other.
3. Total Management Compensation Packages: Part of key executive management should be based on how the entire company operates. Bonuses that are associated with the organizations health help them understand the need to take care of the entire organization.
4. Shake up the Core Team: Get rid of silo executives that refuse to work with others and find replacements that are more collaborative in nature.
5. Culture: Encourage and reward behaviors that work with others. Create an empowered egalitarian environment.
6. Revamp Processes: Revamp processes so that approvals of other departments that are impacted are needed. Make sure that processes make connections between departments.
7. Information Networks and Corporate Communication: Disseminate information to others and create communication networks based on cross-department needs.
Thursday, December 14, 2017
How Does Fed Interest Rate Hikes Affect You?
The Federal Reserve raised its benchmark interest rate a quarter point to a range of 1.25 to 1.5 percent. People often don't understand what impact this rate has to them and how it influences their pocket book. Furthermore, they don't understand how not raising this rate could also impact the cost of goods they buy. The interest rate is the main tool in the chest for government to control the economy.
The government uses the benchmark interest rate to speed up and slow down the economy. People often say, "Why would they want to slow down the economy?" They are not rich and feel the economy should go faster and create even more employment. This doesn't see the big picture.
As the interest rate rises it costs us more money to take loans for houses, education, cars, and credit cards. This means you will spend less and the economy will slow down. Often the savings rate will also rise and people will put more money in the bank than spend it.
Slowing down the economy is about keeping inflation at bay. When the economy rises too quickly inflation raises the cost of your normal household goods and this leads to you loosing some of your income to the cost of groceries, gas, and other items you buy on a daily basis. Slowing down the economy means keeping those prices within a normal range so you can keep more of your money.
When the economy isn't doing well and unemployment is high they can increase the economy by lowering the interest rate. Your housing, car, education and credit car loans go down and you are likely to take on more dept. Your purchasing behavior increases the amount of purchases in the economy and it speeds up.
The problem today is that we are in a global society so these tools only "sort of" work. When we make borrowing cheaper most of us simply buy items from overseas making their economies wealthier and then taking on more debt for many things we probably don't need. We are not reaping the full benefit as a nation.
The Federal Reserve manipulates this rate to keep the economy moving forward at a reasonable rate so that inflation doesn't eat up your paycheck and economic growth continues. While the government has done an "ok" job at this it doesn't strike at the fundamental need to improve manufacturing in the U.S. so that more products are produced here and people buy from us in a way that truly helps both paychecks and lifestyles.
The government uses the benchmark interest rate to speed up and slow down the economy. People often say, "Why would they want to slow down the economy?" They are not rich and feel the economy should go faster and create even more employment. This doesn't see the big picture.
As the interest rate rises it costs us more money to take loans for houses, education, cars, and credit cards. This means you will spend less and the economy will slow down. Often the savings rate will also rise and people will put more money in the bank than spend it.
Slowing down the economy is about keeping inflation at bay. When the economy rises too quickly inflation raises the cost of your normal household goods and this leads to you loosing some of your income to the cost of groceries, gas, and other items you buy on a daily basis. Slowing down the economy means keeping those prices within a normal range so you can keep more of your money.
When the economy isn't doing well and unemployment is high they can increase the economy by lowering the interest rate. Your housing, car, education and credit car loans go down and you are likely to take on more dept. Your purchasing behavior increases the amount of purchases in the economy and it speeds up.
The problem today is that we are in a global society so these tools only "sort of" work. When we make borrowing cheaper most of us simply buy items from overseas making their economies wealthier and then taking on more debt for many things we probably don't need. We are not reaping the full benefit as a nation.
The Federal Reserve manipulates this rate to keep the economy moving forward at a reasonable rate so that inflation doesn't eat up your paycheck and economic growth continues. While the government has done an "ok" job at this it doesn't strike at the fundamental need to improve manufacturing in the U.S. so that more products are produced here and people buy from us in a way that truly helps both paychecks and lifestyles.
Journal of Advances in Social Science and Humanities (ISSN: 2395-6542)
Journal
of Advances in Social Science and Humanities (ISSN: 2395-6542)
CrossRef
DOI: 10.15520
Call
for Papers – December Issue – 2017
Authors
are invited to submit papers for the upcoming December Issue –
2017
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journal publishes research papers in the fields of humanities and social
science such as anthropology, business studies, communication studies,
corporate governance, criminology, crosscultural studies, demography,
development studies, economics, education, ethics, geography, history,
industrial relations, information science, international relations, law,
linguistics, library science, media studies, methodology, philosophy, political
science, population Studies, psychology, public administration, sociology,
social welfare, linguistics, literature, paralegal, performing arts (music,
theatre & dance), religious studies, visual arts, women studies and
soon.
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Regards
Chief
Editor
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Wednesday, December 13, 2017
The 2018 International Conference on Industry, Business and Social Sciences
The 2018 International Conference on Industry, Business and Social Sciences (IBSS 2018)
22nd to 24th August 2018
Tokyo, Japan
Dear Colleagues,
Hi, this is IBSS Secretary - Ya-Jyun. We are pleased to announce that the 2018 International Conference on Industry, Business and Social Sciences (IBSS 2018) will take place at Waseda University, Tokyo, Japan on August 22-24, 2018.
Based on the 2017 Tokyo International joint Conferences that had received 416 submissions from 45 countries, with an acceptance rate of approximately 75.72% and a registration rate of around 85.08% of the accepted papers, the 2018 Waseda Tokyo International joint Conferences thus are expected to attract more worldwide participants than that in 2017. IBSS is an international platform for scholars, researchers and practitioners to discuss interdisciplinary research and practices in the fields of Industry, Business and Social Sciences. Therefore, during the three-day conference, all participants will have plenty of opportunities exchanging ideas, findings and the latest research results, engaging in many academic and industry events, and meeting peers from different countries. We believe participants can share their viewpoints from different perspectives and expose to the cross-domain communicating and learning atmosphere through the interdisciplinary joint conferences. For detailed information regarding IBSS 2018, please browse the official website http://ibss2018.gaics.org which has been activated to the public since the early December, 2017.
Abstract/Paper Submission Due Date: April 10, 2018
Conference paper format: Please click Here
Sign Up and Submit Now
Notably, we will send all conference proceedings to ISI office to be possibly indexed in the Conference Proceedings Citation Index (CPCI). Please note that ISI office welcomes all submissions but there is no guarantee of inclusion in CPCI. Inclusion in CPCI is selective and competitive, while not all-inclusive.
Looking forward to seeing you at Waseda University in Tokyo.
Sincerely,
David Ang, Ph.D.
Conference Chair of IBSS 2018
Coordinator of the AUM HBUE IS Degree Collaboration Program
Head and Professor of the Department of Information Systems
College of Business, Auburn University Montgomery, USA
Ta-Wei Hung, Ph.D.
Program Chair of IBSS 2018
Head and Associate Professor of the Department of Information Technology and Management
College of Management, Shih Chien University, Taiwan
Hirotaka Matsuoka, Ph.D.
Local Committee Chair of IBSS 2018
Professor, Faculty of Sports Sciences
Waseda University, Tokyo, Japan
22nd to 24th August 2018
Tokyo, Japan
Dear Colleagues,
Hi, this is IBSS Secretary - Ya-Jyun. We are pleased to announce that the 2018 International Conference on Industry, Business and Social Sciences (IBSS 2018) will take place at Waseda University, Tokyo, Japan on August 22-24, 2018.
Based on the 2017 Tokyo International joint Conferences that had received 416 submissions from 45 countries, with an acceptance rate of approximately 75.72% and a registration rate of around 85.08% of the accepted papers, the 2018 Waseda Tokyo International joint Conferences thus are expected to attract more worldwide participants than that in 2017. IBSS is an international platform for scholars, researchers and practitioners to discuss interdisciplinary research and practices in the fields of Industry, Business and Social Sciences. Therefore, during the three-day conference, all participants will have plenty of opportunities exchanging ideas, findings and the latest research results, engaging in many academic and industry events, and meeting peers from different countries. We believe participants can share their viewpoints from different perspectives and expose to the cross-domain communicating and learning atmosphere through the interdisciplinary joint conferences. For detailed information regarding IBSS 2018, please browse the official website http://ibss2018.gaics.org which has been activated to the public since the early December, 2017.
Abstract/Paper Submission Due Date: April 10, 2018
Conference paper format: Please click Here
Sign Up and Submit Now
Notably, we will send all conference proceedings to ISI office to be possibly indexed in the Conference Proceedings Citation Index (CPCI). Please note that ISI office welcomes all submissions but there is no guarantee of inclusion in CPCI. Inclusion in CPCI is selective and competitive, while not all-inclusive.
Looking forward to seeing you at Waseda University in Tokyo.
Sincerely,
David Ang, Ph.D.
Conference Chair of IBSS 2018
Coordinator of the AUM HBUE IS Degree Collaboration Program
Head and Professor of the Department of Information Systems
College of Business, Auburn University Montgomery, USA
Ta-Wei Hung, Ph.D.
Program Chair of IBSS 2018
Head and Associate Professor of the Department of Information Technology and Management
College of Management, Shih Chien University, Taiwan
Hirotaka Matsuoka, Ph.D.
Local Committee Chair of IBSS 2018
Professor, Faculty of Sports Sciences
Waseda University, Tokyo, Japan
Why Research Takes Such a Long Time?
Research is a slow process of generating new knowledge that creates benefits in the market or for people's quality of life. Regurgitating old research is easy. You simply take what has already been discovered and repost it on the same lines as existing thinkers. New research requires a different type of skill that even some of the smartest people don't have
First there is a level of understanding of existing knowledge. This is the 10K hours rule. It takes about this much time to grasp what other experts are saying and create an unconscious understanding of the deeper mechanics of existing models.
One must then begin to experiment with existing knowledge to see what components fit together and what doesn't. Many times this starts with simple mental play and imagination to see new ways of using existing information. New models are formed as the pieces come together.
Upon generating a few new ideas it is important to actually try and connect the components and experiment on them to see if they are significant. Development of formal and informal mechanisms of test create an understanding through success and failure that new ways of doing thing are possible.
Once a tested model is created it is possible to have other people test it. Publication of ideas allows other researchers to see what was already has been tested and complete their own analysis and adjustments of the findings to create a growing, changing, and updating model. Those models that are successful will stick around for a long time.
It takes time to get the creative juices rolling and generate new ideas. It takes its own course and while you can speed and slow it sometimes it is based in how willing to brain is create new ideas. The testing itself takes time and the formation of new models also takes additional time. The process of science can be sped up with resources, manpower and lifestyle but there are limits. Changing paradigms happens with creative intelligence that run their own course.
First there is a level of understanding of existing knowledge. This is the 10K hours rule. It takes about this much time to grasp what other experts are saying and create an unconscious understanding of the deeper mechanics of existing models.
One must then begin to experiment with existing knowledge to see what components fit together and what doesn't. Many times this starts with simple mental play and imagination to see new ways of using existing information. New models are formed as the pieces come together.
Upon generating a few new ideas it is important to actually try and connect the components and experiment on them to see if they are significant. Development of formal and informal mechanisms of test create an understanding through success and failure that new ways of doing thing are possible.
Once a tested model is created it is possible to have other people test it. Publication of ideas allows other researchers to see what was already has been tested and complete their own analysis and adjustments of the findings to create a growing, changing, and updating model. Those models that are successful will stick around for a long time.
It takes time to get the creative juices rolling and generate new ideas. It takes its own course and while you can speed and slow it sometimes it is based in how willing to brain is create new ideas. The testing itself takes time and the formation of new models also takes additional time. The process of science can be sped up with resources, manpower and lifestyle but there are limits. Changing paradigms happens with creative intelligence that run their own course.
Tuesday, December 12, 2017
The Benefits and Detractors of Layers of Management
Layers of management often creep into businesses. While these can sometimes beneficial they do have detractors that take away from the functioning of business. There are times when such bureaucratic structure is helpful but as employees become more educated they will want additional abilities to make decisions that help their organizations.
Benefits:
-Structure: Highly structured environments that create chains of commands.
-Control: Structure creates control which are often beneficial in bureaucratic institutions.
-Promotions: Layers of management also create opportunities for promotions as the decision tree lengthens.
Detractors:
-Poor Decision Making: Decision making has too many hierarchical layers with each person adding and adjusting for their own needs.
-Lack of Empowerment: Employees don't sense the ability to take responsibility over issues.
-Demotivation: If others make all the decisions motivation decreases.
-Inability to Adjust: Layers of management make decisions slower and less likely to adjust to market needs.
Benefits:
-Structure: Highly structured environments that create chains of commands.
-Control: Structure creates control which are often beneficial in bureaucratic institutions.
-Promotions: Layers of management also create opportunities for promotions as the decision tree lengthens.
Detractors:
-Poor Decision Making: Decision making has too many hierarchical layers with each person adding and adjusting for their own needs.
-Lack of Empowerment: Employees don't sense the ability to take responsibility over issues.
-Demotivation: If others make all the decisions motivation decreases.
-Inability to Adjust: Layers of management make decisions slower and less likely to adjust to market needs.
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