27th International Academic Conference

The International Institute of Social and Economic Sciences invites you to participate in the 27th International Academic Conference to be held on October 20-23, 2016 in Prague, Czech Republic, at the University of Economics, Prague.

Enquiries: info@iises.net
Web address:
http://iises.net/current-conferences/academic/27th-international-academic-conference-prague
Organize by: IISES

The Value of Marketing Channel Spill Over

Marketing is an essential component to business success because without marketing you don't have much of a revenue source. We sometimes erroneously assume that visitors are attracted from calculating the direct influence of each marketing channel. We don't often take into account the spillover effects of these channels together which could be much more influential than we thought.

Consider a study in the Journal of Marketing Research that shows online purchase channels often work in conversational manners and spill over influence on each other (Li & Kannan, 2014). One channel may lead to a purchase through a different channel at some later point. Simply calculating sales through each channel might not be enough without total sales.

Consider that some people see a product or service as some point in history and don't make a purchase on that day because they don't have money or time. A few weeks pass and they want to make the purchase but don't know where to look. This is where they use search engines and other channels to find the product.

If this multi-channel spill over is happening in one company it is also happening with others. In our example, the customers searching out a product they saw a few weeks ago would ultimately see similar type products while searching online that could lead to a loss of sales.

Understanding how spill over works with multiple channels helps us not evaluate channels only in isolation to determine their effectiveness. Sometimes a purchase is not made until later or the purchase is completed after multiple exposures. Evaluating channels individually and in a mix creates to points of viewing their effectiveness.

Li, H. & Kannan, P. (2014). Attributing Conversions in a Multichannel Online Marketing Environment: An Empirical Model and a Field Experiment. Journal of Marketing Research, 51 (1).

The Benefits of Lap Swimming

Lap Swimming improves your overall health by providing a unique workout that increases your cardiovasular health and muscle strength. Keeping a routine like 30 minutes 3X a week is helpful to losing weight and getting in shape.

Cardio: Keeps your blood pumping, your cardiovascular system in good health and reduces fat deposits.

Trains Your Lungs: When underwater your body adapts to use oxygen more efficiently creating benefits for your whole body.

Resistance: 12-16% more resistance when working out in the water when compared to land leading to increased muscle tone and cardiovascular benefits.

Keeping Cool: Water distributes heat and reduces the chance of overheating.

Low Impact: Almost no damage to joints and ligaments. No jumping, bumping, or repetitive impact.

Muscle Stretch and Range: As you swim different styles your muscles will stretch and create greater ranges of motion in its own form of yoga.

Reduces Stress: While exercise helps to reduce stress being in the water also dulls your senses allowing you to feel calm.

Hits all the Small Muscles: Going to the gym works all the large muscles but swimming will work all the neglected small muscles.

Economics as Numbers or Behaviors?

All economics is behavioral. Most people think of economics as the science of serious number crunching. It is true that numbers are the general way in which we report items. How much money was spent, labor hours, GDP, etc....but the numbers are only a tool of measurement. Whether we are discussing Rational Choice Theory, Bounded Rationality, Prospect Theory, Duel-Systems theory or just about any other theory we are basically talking about behavior.

Looking at the numbers can give you trends about behaviors but are not part of the subset of data you need understand how people think and why they make the decisions they do. Fields like neuro-economics help us understand how on a subconscious level we make decisions that impact purchasing choices that lead to large scale economic data.

It is important to remember that all large scale data is a collection of individual behaviors. These behaviors are based on how we feel about items, our needs and how we view the world around us. For example, if we believe we are getting a new job then we might spend more while if we feel our prospect are less we might spend less.

It is assumed we are all rational in our thoughts. This isn't always the case. We sometimes base our decisions on feelings and emotions. Mom's apple pie memories might push us to purchase apples, apple soap, or apple candles because it makes us "feel" good. The same an be said for our self-image and how it could also impact our the types of purchases we make to maintain that image.

It is assumed that all people are trying to enhance their position in life and hope to find prospects for doing this. They will move through different decision making models as they determine the best choices for themselves. They might think intuitively and then move to more objective cognition. The end result is choices lead to micro economic activities and then to macro economics that have national significance.

Encouraging Employee Creativity

Today's economy runs on those who are creative, can find new solutions, and enhance strengths where weaknesses abound. Developing creativity in employees seems difficult for those executives that think in terms of action and output.

Below you will find a few tips for encouraging creativity and leads to higher performance and knowledge among workers. Creativity can be a messy process but does lead to higher levels of performance and innovation in the long-run.

Variety of Work: Exposing people to new ideas and positions throughout the organization leads to higher creativity.

Collaborative Work Environments: People who work  together share ideas and thoughts. Egalitarian approaches work the best.

Appreciate Novelty: New things and different people might annoy some but these people and their ideas are necessary.

Letting Employees Explore Ideas: Some ideas are not fully developed and need to be explored.

Encourage Mindfulness:  Helping people be aware of the moment and understand their thoughts and feelings at that times allows new ideas to come forward.

2017 International Conference on Education and Global Studies

CALL for PAPERS - IConEGS 2017 @ Kyoto, Japan
2017 International Conference on Education and Global Studies (IConEGS 2017)
April 4-6, 2017, Kyoto, Japan
http://tw-knowledge.org/iconegs

We cordially invite you and your colleagues to participate and submit papers to 2017 International Conference on Education and Global Studies (IConEGS 2017) that will be held at International Community House, Kyoto, Japan, on the 4th–6th April 2017. . We welcome submissions from all over the world and we encourage you to join us in Kyoto, Japan to share your research and knowledge. To submit abstracts/papers for presentation or participate as an audience member, please visit the conference website for more details. All submissions will be subject to a double-blind review process. All accepted manuscripts will be published in the conference proceedings, under an ISSN reference, on CD-ROM support.

The objectives of the conference are:

1. Provide a platform for the researchers to seek further opinions, comments and suggestions.
2. Contribute knowledge in the fields of education and global studies.
3. Provide wider opportunities for participants to interact and create networking.
4. Deliver your research findings to global audiences.
5. Participate in a truly international, interdisciplinary and intercultural event.

The conference venue Kyoto is Japan's capital for more than 1,000 years. Kyoto was the center not only for politics, but religion, philosophy, art, culture, and cuisine. The cherry blossoms (sakura) usually bloom in the last week of March and the first two weeks of April in Kyoto (roughly between 20 March and 14 April). In an average year, the blooms peak on 1 April in Kyoto. Once they bloom, they are notoriously fickle: sometimes almost all the trees will come into full bloom (mankai) at the same time and stay in full bloom for a week or even longer. We believe that you will enjoy your stay in Kyoto. If you need any assistance, please feel free to contact us.

Conference Website: http://tw-knowledge.org/iconegs
Online Submission: http://192.169.244.28/iconegs2017
Enquiries: Conference.EGS@gmail.com
Submission Deadline: December 10, 2016

Grabbing Your Mental Gear and Learning the Skills to Achieve Your Goals

Motivation is hard to develop if you don't have solid goals and the right mental gear to make things happen.Self-efficacy and Self-Esteem are the tools we need to get things done and our skills are the right gear. Without basic beliefs about our abilities and inherent worth we cannot achieve those things that are needed. The world is not going to hand you anything...you will need to work for each piece you achieve. If you don't believe in yourself no one else will.

There are billions of people out there that are seeking to get something out of their environment. They are inherently and biologically designed to fulfill their needs. They push their needs in complex ways on the environment around them. Each has developed a strategy to compete and achieve homeostasis with their environment.

Accomplishing great things means you will need to do something different and change your approach to the world around you. It requires you to grab your mental gear and make new efforts and efforts that get you on the right path. This mental gear should include a general belief in your skills to achieve your goals and the inherent belief that you are worthy of  achieving these goals.

You can own your successes.

Its not easy in world where everyone seems to need something from each other and are furthering their own interests as the expense of others. If your goals have value, are beneficial to yourself and society, then you are entitled to work on them. You have the right to purse your goals in the face of adversity and continue to push for your goals.

That doesn't mean you will always achieve them so you will need to be prepared to enjoy the process as much as the goal achievement. Be persistent and focused on what you want. Keep your motivation high by maintaining your good spirits and balancing out your life. Getting ahead, is about starting the journey with right beliefs that keep you motivated and learning the right skills that get things done.