How Does Discrmination Limit Human Capital Utilization?

We hear a lot about discrimination in society and its impact from a personal and often emotional point of view. However, we don't often hear about the dangers of discrimination from an economic standpoint. Discrimination limits the amount of intellectual and human capital available to companies that must compete on a global scale and need that diversity to further their global objectives.

It is difficult to be innovative with products and services that apply to a global audience if such products are created by people who share too close similarities in background. The world is becoming more global and diversified talent is needed to ensure we have the capacity to hedge differences in our background to be inventive.

In order for companies to truly capitalize on diversity they will need to have access to people of different backgrounds. Poor education, discriminatory policies, poverty, tense relations with police, and short-sighted political solutions do harm to encouraging groups to engage the system fully. This capital becomes lost to society thereby limiting our future options.

One of the reasons why our institutions will change is because they have no option as they run against the needs of a more global world that will require higher levels of competitiveness. As the U.S. risks moving into the second spot in terms economic size, it will need to rethink these institutions to create maximum engagement and competitiveness.

Differentiating Your Business in the Online Market

The online market is made of millions of small businesses just like yours that seek to grow and develop. Those who reach the top of the search engine ranking do better than those who don't. Finding a differentiating strategy can help your business reach higher in the search rankings and help it stand out when compared to other businesses.

Just like there are millions of businesses in cyberspace there are also billions of online shoppers. They browse the Internet in search of products using different search strings to achieve their goals. They don't use generic searches because these result sites that don't fulfill their needs.

Specific search criteria means that small businesses should start to brand themselves by finding a niche for your products. For example, the word "soap" might have thousands of sellers but the words "organic sheep milk soap" would be fewer putting your business at the top of the options list.

Differentiating your business means finding something that separates your business form others and has practical marketing utility to draw customers and make sales. Trying to compete against larger businesses offering the same product is business suicide.

Think about what item/service you sell the most and whether or not that item can sustain your business. Sometimes you can have multiple services/products that are related. Focus on that unique skill set or product that  can lead to increased awareness and interest.

The online world is fundamentally different from the brick-n-mortar world. In the physical world you can offer a variety of items/services and attract customers from the area. In the online world distance is becoming less important and specialization is more important. Make your business stand out by finding out your core value!

2nd Global Conference on Economics and Management Sciences

2nd GLOBAL CONFERENCE ON ECONOMICS AND MANAGEMENT SCIENCES 2016
Conference dates: 28th & 29th November 2016
Venue: Adya Hotel Langkawi , Malaysia
https://worldconferences.net/gems

The conference provides a platform for researchers, academicians and students to present, debate and exchange ideas on issues relevant to the conference's focus. GEMS2016 – undeniably – is also an opportunity for researchers and enthusiasts to build and expand network with their fellow counterparts.

Please visit our website to more details: https://worldconferences.net/gems

Important Dates:

Abstract Submission Due: 31st. August, 2016
SUBMIT ABSTRACT HERE: https://worldconferences.net/gems/submit-abstract
Acceptance of Abstract: 15th. September, 2016
Full paper Submission Deadline: 30th September, 2016
Full paper Acceptance Notification: 15th October, 2016
Early-bird Fee until: 30 September 2016

E-mail: gems.kokisdar@kuis.edu.my
Website: https://worldconferences.net/gems

Early Morning Walks

One of the best times to workout is in the morning while the weather is cool, before the busy hours begin, and while most of the world is sleeping. As a start of the day it is generally one of the easiest and most convenience to get your fitness program settled. Changing your life patterns can help you develop and grow in your fitness goals.

One must learn to change their schedule and patterns to get into the habit of morning walks. The first thing you notice is the alarm clock changes and you start hearing the annoying buzz sound an hour early. If you don't want to be tired all day you will also need to go to bed early as well.

After your cup of java and head outside you will see a different world than what you are used to. Things are slower, just starting out, and less people are around. The environment is quite and people are just turning on their lights. The haze hasn't yet dissipated but you are moving and on your way.

Soon you will find yourself enjoying the quit world in the morning and the feeling that often comes after exercise. Your life will slowly adjust and you will go to bed earlier and get up earlier in order to keep your program going. Over time your body will change and you will make other life choices that will help your program.

Universities not Graduating Enough People to Ensure National Competitiveness

 Higher Education institutions may not be graduating enough people to ensure that the country stays competitive. I read an opinion piece in the Harvard Magazine called America's Higher-Education Agenda. The premises of the paper is that we are not graduating enough qualified people to maintain national competitiveness. We are not developing enough intellectual capital.

Two points were brought forward that are thought provoking:

1.  Only 34% of 25-29 year-olds had a bachelor's degree and this is two low to ensure the success of the country in a global economy.

2. Lower socioeconomic status high school students had a 14% chance of earning a bachelor degree while higher socioeconomic status high school students had a 60% chance of earning a bachelor degree.

What this paper reveals is that we don't have enough intellectual power in-house to maintain our competitive positions. Those institutions that serve lower economic status students are needed to achieve long-term national goals. Our national policies may not be in alignment with our needs.

The concern is the way that government officials view higher education institutions. While the traditional system appears to work in some ways it doesn't capture the full market need and alternative type schools are looked down upon. Instead of trying to maintain a status quo we should be seeking to find innovative ways of reaching and educating students; especially those from lower socioeconomic status.

 

 

Using Photos to Enhance your Site

Photos are worth a thousand words. People read, most often skim content, but when a photo is added it can put all of the information together in a way that makes instant sense. Many businesses stick any old photo up there that his little benefit for their business or the amount of visitors they will receive. Creating a website with aligned and thoughtful pictures can increase your visitors.

People take the quick route to understanding a website before deciding to invest their time and energy in reading its contents. They look at the overall display, pictures, titles, headings, and the first few sentences of the leading paragraph.

If the "first impression" is not done well the site will not be able to maximize its stickiness and retain customers in a way that will covert them to sales. Customers might take a quick look and then just click back if they don't think they will find what they are looking for. There are millions of sites...why yours?

Consider the picture to the right dubbed "Zen". This picture represents solitude, health, reflection and meaning. It could be used on a yoga site, massage, or health site to enhance the overall impression. As soon as someone glances at this picture they instantly get the message.

Pictures have feelings associated with them. If you can get a customer to feel something they will be be motivated to invest their time scouring your site.

Before you select the photos you want on your site make sure you know what the site stands for and what you hope to accomplish from it. Break down your site into a few descriptive keywords. Use those words to select your picture to ensure maximum emotional and mental engagement that encourages them to stay longer and read your content. With any luck, you can convert them to a customer.

The Sailor Personality and Lifestyle

Sailing is a sport that can easily turn into a lifestyle. People are drawn to sailing for many reasons and certain types of personalities flourish. The is part of the extreme sports family allowing true personalty types to come out and show their resilience.

If you are an leisure sailor, traverse the world in solitude, or compete in races you are attracted by the ocean and the ability to glide along water in the way our ancestors did. As a communal or solidarity sport it provides opportunities to look out at new horizons and engage in charted activities.

According to Sport England there are certain types of personalities that are attracted to sailing.

The Explorer-attracted by the natural world and driven by emotions and learning.

The Challenger- battles nature and pushes for goal achievement and mastery.

Outdoor Fitness- likes to workout outdoors and uses sports as fitness and recreation.

The Tribal Member- seeks to compete in groups and develop a sense of community.

The Learning- uses sailing as a method of learning.

The Freestyler- lifestyle enthusiasts who enjoy the prestige of sailing.

The Thrill- seek to get the adrenaline pumping and take risks.