Monday, August 10, 2015

Branding Unique Restaurants

San Diego has lots of restaurants ranging somewhere in the thousands. It is possible to pick from Mongolian all the way over to Italian fine dining. Most are similar and maintain prices based upon their competitive environment and core customer demographic. Finding something unique helps in creating a  more competitive base.

Consider what you do when you want to take someone out to eat. You think about what your stomach is telling you to select the genre of food, you scope out your budget and then select something that is memorable.  The more unique, the better!

I went to a unique cajun style restaurant called Crab Hut. A simple place located in a strip mall. You sit down on a table with a paper mat, roll of paper towels, and some plastic gloves. Food comes in a steamed 1lb. bag which you eat with your hands and are free to make as much mess as you want.

It isn't as though it is completely unique but compared to many other restaurants in the same price-range it is a fun place to eat. This is the point. Restaurants are selling experiences. Ensuring an establishment has something unique attracts more customers and gives customers a nugget of information to spread via word-of-mouth to their friends.


http://crabhutrestaurant.com/

Sunday, August 9, 2015

Ensuring Seamless Service Contracts

Customer service and sales are two important aspects of managing a large business. These two functions are often outsourced. Sometimes that outsourcing is within the U.S. and at other times it is to countries like India. Making sure there are strong communication networks and expectations between the parent and contract company is helpful in giving a positive impression of the business.

Customers don't know the difference between the parent company and the contractor. If the contractor does a poor job it reflects directly on the main company. People will be left with a poor impression that could impact a lifetime of sales. The contract should reflect quality beyond actual sales to ensure customer satisfaction.

Promotions and terms should be well known among all vendors. If the website and the offers are different the business appears to be inconsistent. The impression becomes much worse if promotions offered in advertising pieces are not honored and up sold. The customer may question the integrity of the entire company.

That is the primary point of seamless service contracts that ensure all stakeholders are adequately representing the company. Customers see one business and they care little about about whether or not the company contracted their services. If their needs are not met and it appears they are not being given the latest information they may move over to other business with higher perceived integrity.




Friday, August 7, 2015

The Everyday All Day 99 Cent Taco!

I been searching around for tacos and deals and came across another great taco deal for 99 cents. The best part about it is that it isn't a happy hour or special. It is an everyday low price at any time you might want it! It is hard to complain about a golden brown battered piece of fish on a corn based taco.

The cheap price is not only part of San Diego's culture but is also a good lead for some of their other products. Customers may be attracted to the taco but soon upgrade to other items on their menu. A standard order might include a fish taco and a seafood burrito.

Located on popular Adams Avenue you can stop by on your way to other locations. It appears to be popular and locals seem to like frequenting the restaurant. It has a huge menu to choose from. For a few dollars you can make a meal out of your tacos and relax on the patio for a while. 99 Cents for a Taco is an unbeatable price!

http://elzarape.biz/

The Advantages in Open-Minded Cultures

Cultures that are open systems and take in new information, adjust that information, and find better ways of solving problems are stronger than those who do not have this value. Open minded cultures have the capacity to adjust to problems better by incorporating new knowledge and mannerisms into their activities. Closed cultures are defined heavily by tradition and don't maximize their practical options.

Practicality has helped Americans rise in their economic stature by inventing and using new ways of overcoming obstacles. Practicality allows Americans to do what works, borrow information, and find new ways of doing things. They are practical in their approach and work toward objectives without constraints.

Tradition has its advantages and disadvantages in tackling problems. As a medium it helps one generation connect to the next creating a stream of understanding across centuries. Tradition also acts like a playbook with pre-defined rules for handling issues when they arise. When the playbook is wrong a country can run into problems.

For example, a culture that enjoys dominance may solve problems by going to war more often than cultures that are more passive. Economic and military dominance could become the metrics for success. In such a way, the past actions of a nation will influence and impact its future decisions. If the tool becomes outdated it can have large consequences.

Open-mindedness helps ensure that as a people we are open to new information and methods of solving problems. Instead of being confined by previous ways of thinking we can adjust and update as needed. The people will accept that new things need to be done in new ways that can be helpful for the creation of stronger performing countries.





Thursday, August 6, 2015

Maximize Your Yoga Benefits

Yoga is a solid fitness and health activity that can help transform your body into something leaner and healthier. Yoga is only as good as the amount of effort you put in and the type of effort you engage in. Sitting on your keaster and barely moving isn't going to do you much good. If you want to get in better shape and health work on making things happen and build some sweat equity.

Decide which type of yoga you need. Each type of yoga has its own particular benefits. As a versatile activity you can focus on Muscle and Body Image, Cardio and Weight loss, Flexibility and Relaxation. Think about what aspect you need now and put your effort into the right style.

Muscle and Body Image: If you are seeking to gain muscle you might want to engage in yogalates which is blend of yoga and Pilates.  Another option is power yoga which helps you hold your position for a time engaging your core muscles.

Cardio and Weight Loss: Yoga that focuses on cardio is faster paced and helps you build up a sweat. You won't hold positions for too long unless they push your body. Movements are quick and designed to get your heart pumping.

Flexibility: Most yoga is designed for flexibility but certain practices emphasize this more than others. They can focus on hamstrings, lower back, upper body, etc. Slower elongating movements are common.

Relaxation: At its earliest forms Yoga was a meditative practice mixed with certain religious practices. Even though the religious component has been removed in Western nations the meditative types have caught on.

On Issues of Morality and Law

Morality and law are two different concepts that many times converge into one but are not necessarily dependent on each other. A person could be law abiding and immoral, be both moral and law abiding, not moral and not law abiding, or immoral and not law abiding. The four categories represent possible combinations of law and morality and how they relate and interact.

The law is a lower copy of morality. Laws must always seek to represent the general moral sentiments of society or they are no longer supported by the culture of a country. If laws fail to adapt and change with each generation they run the risk of losing public trust. In essence, laws should be better carbon copies of the beliefs of society.

As morality is a deep seated belief system it is purer than its reflection. Those who define their morality based upon law alone, and whether or not they can be punished for breaking it, are not necessarily moral. They follow the law based upon its personal interest to them and not any sense of value beyond the law.

For a person to be truly moral they need to follow their inner compass on issues and matters of right and wrong. If they only follow the law then they are limited to a lower form of human development based in cold rules and processes. They have not yet been able to develop the ability to think independently about their obligations to society.

Consider corporate scandals where even though solid legal advice is followed the damage to society and public trust was massive. Those with an internal sense of values might have avoided the situation completely, turned in the activity, or removed themselves from the situation. Law and morality are related but often separated by depth of one's values.

Law Abiding and Immoral: A person who follows the law while cheating its spirit. They use power-driven attorneys, knowledge of the law, and subjective application of the law to fulfill their own needs. They may  not break any laws but at the same time leave a wake of destruction for their selfish purposes. The law is seen as a game for manipulation.

Moral and Law Abiding: A person who finds value in following the law but also has morality beyond the law. The law works as a guide and is followed in so much as the law is moral. The order the law provides is congruent with their basic value systems. When laws are in harmony with the values of the people there is a sense of legal peace with the population.

Moral and Not Law Abiding: There are times when a person must be moral and not necessarily follow the law. For example, if the law is immoral or is a transgression against the rights of the people then moral people have no need to follow the law. For example, Germans who helped Jews survive in WWII Germany may have violated the law but acted on a higher moral authority.

Immoral and Not Law Abiding: There are people in the world that are both immoral and not law abiding. These are your sociopaths and pathological criminals who don't care about morality or the law. Anything that steps in the way of their needs fulfillment are discarded as useless. You will find them not only imprisoned on a regular basis but also creating victims wherever they go.

Poem "Oceans of Blue"

 "Oceans of Blue"

Oceans of blue,
New winds it blew.

Soft blankets of sand,
Somewhere to stretch your hand.

Clouds of puffy white,
Coloring the sky bright.

Sounds of the wave's reach,
On the edges of the beach.

The beachfront is a popular destination for locals and tourists. So popular that stores and houses near the beach are prime real estate and fetch a pretty penny on the market. Those who live on the beach understand the benefits of strolling the coast in the evenings, walking to local restaurants, and taking a few minutes to feel the breeze.