The Value of Applied Research and Alternative Publishing

Ask a crusty old academic and he/she will tell you that unless research is in a peer-reviewed journal it has no value and should be discarded as “junk” work. In contrast, talk to a seasoned CEO and he/she will tell you that if university research has any value in the market it will need to be applied to solve business problems. This divergence of thought and perspective is changing the way universities and corporations disseminate and use information.

There are some academic traditions that unnecessarily restrict the value of education and hinder the growth of the business community. Corporations are end users of information that apply research build products, enhance services, and improve operations. Failure to see the value of alternative methods of conducting, publishing, and using research beyond elitist journals defeats the purpose of academic studies.

CEO’s, executives, and consultants rely heavily on information to make strategic decisions. They obtain ideas   online, databases, libraries, magazines and personal knowledge. Few have direct access to university libraries and expensive subscription journals. When was the last time you saw a copy of a scientific journal on a CEO’s desk?

Assuming that the CEO understood academic jargon, it is still doubtful the company would be willing to pay the costs associated with high-end academic journals. There is a growing crisis where academic knowledge is becoming restrictive and inflexible reducing the amount of potential users (Stemper & Williams, 2006). Most businesses won’t have access to groundbreaking research until it is widely available in the market.

The value of research is not based on the quality of the journal, but a number of times the research is used and applied to problems. It is possible that university research agendas include pushing for business application and measuring a number of times it has been quoted by others (“Applying Research”, 2004). Companies are willing to support universities that create useful informational products.

Improving innovation in business relies on ensuring that the information from academic research is making its way into industry. Reducing bottlenecks and restrictions improves information flow, and increases the likelihood it will reach intended audiences. Open-access journals and alternative publication sources create a more direct connection to industry and should not be discarded based on tradition. The value of academic research is in its usefulness and its ability to enhance industry innovation versus the type of journal it originated. 

Stemper, J. & Williams, K. (2006). Scholarly communication: turning crisis into opportunity. College & Research Libraries, 67 (11). 

“Applying Research”. (2004). Applying research and building value: business faculty at work. Georgia Trend, 20 (3).

 

Tips on Being a Professional “Beach Bum”

Spend a little time on the beach and you will see a class of beachgoers that spend a greater portion of their day on the beach. These are the people that surf, jog, volleyball, lay out for hours on end. A few beach bum tips will help you shed your power tie in no time.

What is a professional beach bum? It is a person who spends most of their free time on or around the beach. Some may commute to the sand, but most live near the ocean. They are the locals that you see early in the morning and late at night when everyone else is gone.

Ok...I will probably never be a real “beach bum” but spending more time on the beach is hopefully in my future. A few hours a week won’t do much but may get me to beach bum “poser” status. Even if I don’t have the time, at least I can look like it.

The first thing you notice is that beach bums don’t wear the latest fashion. They are casual and come to realize that expensive clothing gets lost, dirty, or ruined. Why wear a $500 pair of glasses if you are going to sit on them?

Professional bums chronically are engaged in coastal activities. Their lives revolve around the beach, and they spend every moment they can outdoors enjoying the weather. You can see the deep-toned tan on their skin.

Beach bums either own a junky van or use alternative transportation. Commuting bums take their rusted out van, packed with gear, to the beach early and find the best spot. Locals don’t bother to drive because of traffic and prefer to bike or skateboard around.

Beach bums frequent the places far away from vacationers. If you want to be a be a local you have to stay away from expensive tourist traps and spend your time in the local dive bars and diners. Every beach bum knows the best 99 cent taco hot spots.

If you are likely ever to be a professional bum you will need to have a beach bum personality. Time is measured by the sun, and the outside world ceases to exist. When there is so much sand, the hourglass ceases to work.

It may take some time to learn how to be a professional beach bum, but you can do it if you practice “nothingness”. As you graduate from vacationer to local you will notice your persona change from the stuffy to the stuff less. Few things matter much on the beach other than how much time you have before you have to return to ordinary life.

Developing Innovative Capital Through the Subconscious

Creativity leads to innovation that improves organizational functioning by solving problems. As more problems are resolved, the organization continues growing to become competitive on the market. Even though the subconscious influences creativity and problem solving, it is has been ignored as pseudo-science despite impacting almost everything in our lives; including solving business problems.

Creativity relies on our ability to resolve problems that lead to the survival of both ourselves and society. Creative people like Einstein are honored because they have the capacity to develop new solutions to long unsolved problems. Without the use of the subconscious, creativity would have never been turned into a useful form.

Problem-solving requires preparation, incubation, illumination, and verification (Grupas, 1990). A creative person studies a problem and develops a knowledge base, allows possible solutions to incubate in the subconscious, percolates a solution into a conscious form that is verified through research.

The reason the subconscious is so powerful is that it is a self-organizing system that continually makes associations/connections between information (Andreasen, 2011). As the brain builds framework for handling environmental knowledge, it also connects, categories and comes to conclusions of perplexing problems.

The speed and ability of the mind to do this is based on the intelligence level of the individual. Intelligent people are better able to process greater amounts of information and find associations faster. When put to substantial use that innovative creativity has tangible value for business that want to invent new ways of doing things.

People with creative minds don’t often think like everyone else. They use a divergent system of reasoning that creates many different solutions that are eventually pruned back to the most useful ones. This is in contrast to the general population that has been socialized through schooling to use convergent thinking that relies on step-by-step processing models already planned out by someone else.

Divergent thinking can cause difficulties interacting with people. Many intelligent people lose jobs and opportunities only because of the restrictive social circles inherent in most businesses. They may say things that are true but also run against conventional wisdom that doesn’t sit well with ego driven individuals.

Open environments that respect the diversities of people, and the way in which people process information, are more likely to develop innovative environments. Restrictive, position-oriented, highly controlled conditions will restrict innovation. By developing the right open-minded environment, a company can foster the bringing forward of subconscious ideas to develop higher forms of intellectual capital.

A Saturday Evening of Fitness with Tennis

The tennis racket that was leaning against the wall for the past few months finally got some use. It seemed to be much useful on the court than as a cheap form of house decoration. Health is becoming important to me and so is the opportunity to meet interesting people. Tennis provides an appropriate balance between fitness and fun so that I can sustain movement toward my fitness goals.

It wasn’t a particularly warm afternoon for Southern California; somewhere near a breezy 60 degrees. A sweatshirt would have been appropriate in most casual outdoor situations. Within a few minutes, you will no longer think about a sweatshirt; or even the outside temperature.

Chasing that green furry ball is all the heat needed to keep warm. Tennis is a fast sport and requires sprinting from one side of the court to the other. The quick dashes, stops, and arm movements  of your muscles, heart and arms.  It is one of those full-body workouts that doesn’t feel like you're doing anything until it is all over.

Accordingly, that is one of the reasons why I like to play tennis. A few competitive games and an hour is up. If there was more time before the sun went down I might have stayed another hour. Because time flew bye we played until the court lights were needed to see anything.

Tennis has its charm as a fun alternative to other workouts that drag on and keep reminding us that we are “working out”. Improving fitness is easy when you engage in activities with enjoyment. Tennis is a social sport that any level player can enjoy. Maintaining an intensive fitness program requires finding alternatives to “traditional” exercises. Tennis seems to fill that gap without all the drudgery of the gym.

The Dangers of Hacking-Is China Opening an Era of Cyber Warfare?

The cost of corporate hacking and cyber warfare is a growing problem that results in the loss of over a hundred billion dollars annually. It is difficult to measure the costs of hacking as many such attacks, and the impact are difficult to track.  The Recent theft of up to 4 million federal workers has raised concerns of government hacking and its potential impact on the nation.

Cyber warfare and corporate theft are an attractive option because it doesn’t require a direct confrontation with any entity. In the Information Age, data is the primary transactional unit of understanding and getting things done. In many cases, information determines who has the upper hand in a conflict.

Collecting mass amounts of data is not an innocent affair. If information obtained through cyber attacks is funnelled to the right people(s) and cross-examined for similarities, robust profiles of important people emerge.

Profiles can include medical records, family members, spending habits, phone numbers, relatives, assets, income and just about anything else forming a comprehensive picture of the person. With the amount of information tucked in cyber world hacking creates greater leverage against individuals who oversee national assets.

Theft of information isn’t the innocent affair of some boy-genius sitting in his parents garage testing boundaries. It is conducted by companies, sophisticated cyber teams, foreign corporations and governments for gain. Lives are ruined, and national security is jeopardized when this information is applied inappropriately to shadow activities.

Almost any country can engage in this activity, and economic might doesn't necessarily impact it. The technological abilities and resources a country puts into cyber activities may determine its sophistication level but has little effect on effectiveness. Effectiveness is more influenced by the people doing the hacking.

Updating cyber security, and how information is stored should, be an important part of corporate operations. Those organizations like government entities and large businesses have even more responsibility to protect data and track breaches. Many have no idea how much information, or what type of information was compromised, making cyber warfare the new covert challenge of the 21st Century.

Opening Communication Lines for Better Decision Making

Charles Dickens said in the Tail of Two Cities, “A wonderful fact to reflect upon, that every human creature is constituted to be that profound secret and mystery to every other.” Communication is a process sharing information from one person to the next that lowers this mystery. Problems arise in organizations when communication is not accurate or reflective of actual events. Ensuring lines of communication are open is essential for creating more functional companies through better decision making.

Poor communication wastes intangible assets and creates inefficiencies among resources (Mazzei & Ravazzani, 2015; Hola & Pikhart, 2014). Intangible assets form the nucleus of the company and include relationships, intellectual capital, and decision making. What makes one company different from the next are the internal soft mechanics often ignored because they are not easy to define.

Misinformation can be intentional or unintentional. For example most of us have been subject to rumor or conjecture at one point in our careers. Despite lacking substance, false information can create havoc in our lives and damage work relationships. A corporate culture of rumor mongering is a sure way to destroy productivity in a company quickly.

An inability to solicit and respect multiple perspectives is a sign of short-sighted strategic development. It is easy to make decisions when you have no competing information; try sticking your fingers in your ears next time you don't want to hear something. The problem is that those decisions are based on skewed information and alternatives have not afforded proper weight. Managers expand their channels to ensure they are receiving all of the information needed to make appropriate decisions.

Information is the lifeblood of solid decision making and those who keep their communication lines open are better able to capitalize on that information. Organizations that seek to create productive communication among organizational members find that decisions are well rounded and more holistic in their approach. Short-sighted and self-seeking decisions are a sure way to limit the growth potential of any organization. Open information lines keeps your sonar active and your mind sharp.

American Principles as a Catalyst for International Investment

America was founded on a mere idea of opportunity that enticed thousands of people across the soapy seas to nail down new entrepreneurial stakes in the fragile colonies. Blacksmiths, carpenters and farmers spread out to start new businesses to feed their needy families. Even in a global economy the entrepreneurial spirit embedded within our American values has market appeal that can be converted to investment value.

Life, liberty and pursuit of happiness are based on trust. People believe that when they put a dollar in the bank it will be there a few days later, they are charged the price posted for products, hard work still results in increases in wealth, and education opens new doors. Trust glues societal fabric between people, employees-employer, investor-executive, citizen-government, and civilian-law enforcement.

When the fundamentals of trust break down so does the economy. The microeconomic transactions that occur throughout the nation are founded on simple ideas of value and confidence in the future. The dollar is the measure of that trust and is exchanged in good faith among economic elements to complete transactions.

Trust applies to foreign investment as much as it does to domestic commerce. Multinational companies spend a lot of time trying to understand the political and economic nature of nations to make investment decisions. Political instability and mistrust raise the risks of investments that ultimately result in sparser economic wealth generation.

Companies invest in places where the political, cultural, and economic spheres show enough stability to help ensure that their investments will have value in the foreseeable future. Increasing investment and heightened economic activity is one sign of increasing levels of trust. Investors believe that their opportunities are safe and growing.

Laws and values come to define the health of the system. Where laws encourage entrepreneurial activity and protect the rights of people socio-economic assumptions form. It is those assumptions that filter throughout the decision-making lenses that lead people to engage the market at higher levels.

In countries where there are political instability and inconsistent application of laws, you find that economic activity declines. Not only do companies under perform the market, but the countries find themselves in competitively weaker positions as people either disengage from the market or move into the black market.

America is changing and opportunities to build a better society abound if we ensure that trust is created in society. Founding principles applied consistently across our country prompts engagement and stability in the market that is attractive to international investors. Nation building has entered a new era of exploring the power of the human mind and funneling that through our American lens to create greater investment and economic activity.