Friday, January 3, 2014

Checking Out with DNA Barcodes


Looks are deceiving among gulls. Young ring-billed gulls have brown spots and can look different than adult gulls. Coding helps to determine if they are the same or different species to avoid mislabeling.Info
DNA mapping of species is becoming a popular practice due to its accuracy. Researchers have difficulty seeing small differences among species that are similar and have moved to mapping chloroplast DNA. (1). The concept has been called DNA barcoding because each species comes with a unique map that helps to denote their origins. 

Researchers believe that the DNA bar coding trend will likely help understand marine species and development (2). Sometimes sea life is hard to discern from each other. At other times, species found on the coast are decomposed and difficult to identify. By testing their DNA they are able to find out what they are, where they came from, and the school that is in the area. 

Bird mapping is already in process. Most bird species diverge by 9.54 % on average and inter-species are different by around .29 % making them discernible from each other (3). Gulls seem to mix up their DNA and are more difficult to measure. It is likely that birds will be the first group to be fully mapped. 

The advantages of DNA mapping are great. Many of us assume that most of the world’s species are already in existence. This is a false assumption as species change, merge, and adjust over time. As the environment changes genetic variability and inter-breeding will create new species that vary from their ancestors in unique ways. This is a necessity in living in a moving and adjusting world where new adaptations are needed to overcome challenges.

Thursday, January 2, 2014

Are Companies Seeking Marketing Graduates with a Global Perspective?


Sales management is an important skill in a global community where products buzz world round in only a few days. Executives are having a hard time finding college graduates that have sufficient skill to compete for top sales positions. The demand for sales professionals has outpaced supply at colleges. A study by Deeter-Schmelz & Kennedy discusses their findings of why business colleges are having such a hard time filling this need (2011). 

Few studies have explored why colleges are not graduating a sufficient supply of college prepared sales professionals that can step into a more complex world. Problems span an array of issues ranging from the changing nature of sales management in a larger world to a lack of preparedness of professors. Their paper focuses on the assessment of the state of sales education in a global business environment. 

Marketing has changed over the past decade becoming more complex with high technology functionality. There are hundreds of ways to formulate a marketing strategy and it is difficult for a single person to put their mental arms around the breadth of information. This means that professors with a wide variety of such skills are in high demand but in short supply.

If we also consider the financial and analytic abilities needed to manage a global marketing campaign the task of educating people to fill this roll becomes even more daunting. Sales managers must be competent with databases, IT, financial projects, and analytic forecasting. Each dollar spent on a campaign must have a significant return and this requires the ability to conduct in-depth financial analysis. 

The authors collected college information via online surveys. They found that the major problems in order are qualified faculty, large class sizes, obtaining technology, shrinking resources, business demand outpacing students, not understanding online education, and cross-university competition.  New tools and better methods are needed to keep the momentum. 

The study does list the primary reasons why universities feel they are having a hard time producing qualified candidates at a proficient pace. Marketing can entail concepts ranging from psychology to data analytics and this is hard to pack in a four year degree. Focusing on those core concepts of marketing theory is beneficial but organizations may need to train them in specific skills to create competency. Many colleges can only introduce them to the main tools and concepts. Proficiency is left to the company. For now, there is no perfect solution.

Deeter-Schmulz, D. & Kennedy, K. (2011). A global perspective on the current state of sales education in college curriculum. Journal of personal selling & Sales Management, 31 (1).

Just South of La Jolla Cove and Beyond the Sandy Beach Pictures


Just down the coast from La Jolla Cove is another beach that attracts local and out of town visitors. Walking along the slippery ocean covered rocks you will come to a few enclaves that contain the tide’s residue of sea life and wonders. The sun sparkles off of the ripples of small wading pools while sea creatures wait for their return home. 

Clams huddle together and starfish kiss the rocks. Nature’s handiwork creates smooth stones that resemble water washed deserts. As the ocean waves assault the coast a few visitors have traversed hopping stones to make their way to new sites by anyone but locals. 

Enjoy the pictures
 
 

Call for Papers: The International Conference on e-Business, ICE-B 2014


Regular Paper Submission: April 15, 2014
Regular Paper Camera Ready and Registration:
June 30, 2014

The International Conference on e-Business, ICE-B 2014, aims at bringing together researchers and practitioners who are interested in e-Business technology and its current applications. The mentioned technology relates not only to more low-level technological issues, such as technology platforms and web services, but also to some higher-level issues, such as context awareness and enterprise models, and also the peculiarities of different possible applications of such technology. These are all areas of theoretical and practical importance within the broad scope of e-Business, whose growing importance can be seen from the increasing interest of the IT research community.

Conference Areas
1 . Applications
2 . e-Logistics
3 . Enterprise Engineering
4 . Mobility
5 . Collaboration and e-Services
6 . Technology Platforms
7 . Sustainable e-Business

Wednesday, January 1, 2014

Self-Perceptions of Gifted Students

Academic potential, creativity and specific areas of strength generally characterize gifted abilities. However, those areas of excelling outside of the academic arena are also part of gifted traits. A paper by Lister and Roberts (2011), discusses the self-concept of giftedness and how this often lacks a proper perspective of physical abilities and attractiveness. Their meta-analysis includes 40 studies  conducted between 1978 and 2004 to come to their conclusions on how gifted individuals view themselves.

Self-concepts are an important aspect of performance. Self-conception can be defined as “the image we hold of ourselves (Hoge and Renzulli, 1993) while self-conception refers to, “our attitudes, feelings and knowledge about our abilities, skills, appearance, and social acceptability” (Byrne, 1984, p. 429). Self-concept and self-conception develop over a person’s lifetime based upon the cues from the environment, others, and themselves.  It is a process of comparing oneself to others and coming to conclusions.

Most research on giftedness has focused exclusively on intelligence. One of the reasons is that having giftedness if often defined as the top 1% of intellectual ability measured on the Stanford-Binet Intelligence Scale (Terman, 1926).  Despite this narrow definition, the general definition that has gained popularity which includes IQ, artistic abilities, athletic skill, or leadership. Defining it as intellectual ability, creativity and task commitment incorporates more traits than intelligence alone (Renzulli, 1978).

Having high ability changes one’s perception of self. Being more intelligent or having skill in certain areas does not always bring benefits. At times, it can bring difficulties dealing with others who lack the same level of understanding or those who desire to show their own worth at the expense of others. As comparison is a natural occurrence, the gifted often get the bulk of the comparison comments or actions.

The researchers found that gifted students perceive their abilities as higher than non-gifted peers do. This growth in perception rises throughout one’s life as they learn about themselves and others. They also rated higher in intelligence, behavioral, and global perceptions. They ranked themselves lower on physical appearance and athletic abilities. The authors contend that the ratings are based within those activities the gifted student engages and how they compared their abilities to others. As they master certain fields, their rating and self-concept go up but believe they suffer in physical prowess even though this is also a gifted trait not often recognized by others.

Byrne, B. M. (1984) ‘The general/academic self-concept nomological network: a review of construct validation research.’ Review of Educational Research, 54, pp. 427–56.

Hoge, R. D. & Renzulli, J. S. (1993) ‘Exploring the link between giftedness and self-concept.’ Review of Educational Research, 63, pp. 449–65.

Lister, K. & Roberts. J. (2011) The self-concepts and perceived competencies of gifted and non-gifted students: a meta-analysis. Journal of Research in Special Educational Needs , 11 (2).  

Renzulli, J. S. (1978) ‘What makes giftedness? Reexamining a definition.’  Phi Delta Kappan, 60, pp. 180–4.


Terman, L. (1926) Genius Studies of Genius: Mental and Physical Traits of a Thousand Gifted Children. Stanford, CA: Stanford University Press.