Kono’s Surf Club isn’t really a surf club but does
serve popular beach food for those enjoying their day on Pacific Beach. Across from Crystal Pier and offering both
inside seating and cliff side dinning you can still watch the waves as you
quench your surfing appetite.
By design Kono’s is not a fancy restaurant but does
fit within the age and lifestyle of Pacific Beach lovers. Items are offered
under $6 and include a short list of egg burritos, scrambled eggs, and
pancakes.
Having a large menu isn’t always a benefit. A
growing trend in slicing offerings in casual dining establishments is growing
(Coffer, 2012). Restaurants are finding that large menus increase cost, are
complex, confuse customers, and don’t allow staff to focus on what they do
best.
Restaurants are known for only a few items on their
menu. Kono’s Surf Club is best remembered for their breakfast foods. Customers
rave about their scrambled eggs and egg burritos. When they think of Kono’s
they will natural think of these spearheading two products, reasonable price,
and location when their beach activities increase their appetite.
704 Garnet Ave
San Diego, CA 92109
San Diego, CA 92109
Coffer, D. (2012). Small menu, big impact: niche brands on the rise. Nation’s
Restaurant News, 46 (18).
