Showing posts with label group identity. Show all posts
Showing posts with label group identity. Show all posts

Saturday, January 24, 2015

The Importance of Simple Communication in Group Development



Group interaction and discussion has an important function in socializing and creating networks of people. When interaction is present groups begin to form around important core shared beliefs and values. Sometimes these groups are formed with a very specific purpose like product development or they are more general directed such as political parties. All groups follow similar patterns as all first start with a discussion.

Society is a group that develops off of the conversations that people partake. Whether you are discussing a group of friends, workplace or a nation, at the very core of its identity are the shared ideas and beliefs among its people. Groups that discuss and communicate begin to create agreement around shared values that form their identity. Separated groups form their own identity.

One of the first things we should understand about group discussions is that not everything that is said has value for education or research. Most information discussed is shared information while very little is unique (Reimer, et. al., 2010). People seem to engage more in social necessities than actual meaningful discussion. 

This could infer that informal groups are more for social purposes than product groups. The same could be said even for voluntary groups around hobbies and other life events. Most people repeat shared information because it helps solidify the group. It is a way of interrelating with one another and finding a place.

Group discussion is not passive enough though much of the information passed among group members is social by nature it has the goal of understanding each other and finding an order among events. It becomes a process socialization that offers familiarity of thought and concerted action.

When people are together longer than a short period of time they will move through stages until new rules are adopted. Usually there is also someone(s) that come to lead that group through the quality of their discussion and charisma. Once rules and norms are developed the group becomes goal directed in its behavior and more functional than informal groups.

When they develop a shared understanding, find a leader and have direction the maintenance of such groups becomes easier. Each member already knows the value systems, can express their needs in the group, and can receive support from the group. Steering group beliefs through influencing the conversation during the storming stage leads its lasting impact on its identity.
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Reimer, T., Reimer, A. & Czienskowski, U. (2010). Decision-making a groups attenuate the discussion bias in favor of shared information: a meta-analysis. Communication Monographs, 77 (1).

Sunday, November 3, 2013

Bonding in Online Communities



Group attachment is an important aspect of retaining and maintaining customers. As groups begin to identify and interact with new members, they build additional identities with the service or product. Research by Yuquing Ren, et. al (2012), focuses on communication and the understanding of identity, bond, and community identity in online forums. Their study helps highlight how different types of attachment strengthen online interaction and customer retention. 

The far majority of business that seeks to build online communities fail to attract a critical mass of customers even when over a million dollars have been spent (Worthen, 2008).  The primary problem is that they have not been able to create and develop a level of attachment among members. Customers simply come and disappear after a few posts. 

Understanding that there is identity attachment, bond attachment and community attachment can help in fostering the right type of activities that create positive identity with the service. People must feel connected to other members of the group if they are to return to the site on a regular basis. 

Identity attachment can be seen as attachment to members who are similar in appearance or other difference that separates them. It is a primarily visual and surface type identity. Bond based attachments are focused more on connection to group members and seeing similarity in belief, interests or values. Group based attachment is focused on connecting to an entire community of online users. 

The researchers found that identity based attachment is much easier to foster in online communities. One generally must provide an identity, familiarity around products, and in and out-group type dynamics to encourage retention (i.e. you’re different because you use our service). Bond based and community based attachment requires the ability to have personal communications. This is much more akin to social networking than it is other types of online communities. 

Online communities act in the same manner as real life communities. Communication is the key component that allows people to feel connected to others and form an identify around particular aspects of interest. In the online world identity groups and community groups are easier to establish based upon the specific and genera interest in products or identity. Social bonding is more difficult and takes considerable amount of time and energy. It is difficult to determine precisely when and how long bond identity can be formed. However, the use of profiles and communication around topics can encourage this knowledge of other members.

Worthen, B. (July 16,2008). Why most online communities fail. Wall Street Journal.

Yuqing Ren, et. al. (2012). Building member attachment in online communities: applying theories of group identity and interpersonal bonds. MIS Quarterly, 36 (3).