The Power of Perceiving - The Secret of Entrepreneurship

Perception is a powerful way to create opportunities. It is so powerful that it can change lives and spark opportunities in abundance. Entrepreneurship is about perceiving differences and then capitalizing on those differences through applicable market solutions. Perception is created by years of hard work that culminates into a moment of clarity and innovative inspiration.

Entrepreneurial insight is derived from connecting lots of information together in a way that creates new products or services. This development relies on experience with the product, exploring uses of the product, and finding ways to improve the product. When education, experience, motivation come together, a new perception is created that leads to innovation.

Perception is not a passive process and requires the full engagement of the individual. Finding innovative market solutions relies on gathering and interpreting information. Information can come from formal research or experimentation with different solutions. The more someone is familiar with a product or issue, the more they can perceive areas of improvement.

Entrepreneurship actively interprets information. People assume that the body takes in information from its senses and passively records that information without interpretation. Perception is strongly influenced by experience, education, cultural values that interpret information from the body’s sensory receptors (Curry, Meyer, & McKnney, (2006). Our past experiences help us create meaningful use of information.

Two people can look at the same problem and see different solutions precisely because they are interpreting information differently. Entrepreneurs have developed cognitive models that allow them to find potential solutions through a process of connecting and deconstructing information to find similarities among elements. Reconstructing elements creates new products and services.

The problem-solving model they use is learned over years to create an effective approach. This is one reason success results from years of failure. Failure is only part of the learning process of establishing a successful model. Once the model has been developed it can be applied to many other locations with higher rates of success. Thomas Edison was invented thousands of products based upon the effectiveness of his model.

The secret of entrepreneurship rests in perceiving things in new ways and finding that which no one else has yet seen. It is a process of turning the unseen into the seen. Capitalizing on the perception requires the ability to find value in the solutions and market those solutions to others. Once an effective mental model has been built it will continue to use successful processes to detect new problems and find solutions that lead to innovation.

Curry, D., Meyer, J. & McKnney, J. (2006). Seeing versus perceiving: what you see isn’t always what you get. Professional Safety, 51 (6)

Intuition and Science that Lead to Solutions

Science and Intuition seem like they have been at odds with each other but the more we learn about intuition the more we understand its knowledge base. There are two ways to gain insight into particular problems that can lead to a path of discovery and knowledge. Science and intuition are not opposed to each other and are based in some of the very same methodologies. 

Intuition is a blend of logic, experience and subconscious (Robinson, 2007). It is a fast paced analysis that leads to a better understanding of the environment as well as those “awe” inspiring moments that create insight. As a logic, experience and subconscious process it cannot be discounted as a valid method of understanding the world. 

The process of intuition offers a way of seeing and experiencing the world that some people call the “sixth sense”. This is not a third eye as common folklore states but is similar to sensing and perceiving the world around us (Hales, 2012). It is an understanding of a solution without having the knowledge of where that solution came from.  

Intuition is seen as a higher form of knowledge through instant cognition. That instant understanding cannot occur unless there has been enough background knowledge to make such insight possible. The subconscious connects the information and puts forward a solution without our conscious awareness. It is quick and many times very accurate.

Immanuel Kant discussed intuition as something derived without direct observation while Benedict Spinoza thought of it as understanding of the world as an interconnected whole. The latter is a knowledge that takes the big truths and breaks them down into individual insight. The greater concept leads to the truth of smaller elements. 

Intuition and science can actually work in tandem. Intuition, like innovation, requires a deeper understanding of product purposes before a new solution can be found. This means that someone must have the education, experience, or skill to create the pieces of information that lead to a new idea. When that initial insight occurs it must be explored and tested to become something tangible. The scientific method can be an enhancement to self-generated knowledge.

Hales, St. (2012). The faculty of intuition. Analytic Philosophy, 53 (2). 

Robinson, L. (2007). Trust your gut. Business Book Summaries, 1 (1).

Signs of Scientific and Creative Genius in Business

Genius, previously termed gifted, is a person who excels in one or a number of fields in a manner that contributes something new and unique. Geniuses develop new ideas, concepts, artistic forms, or new scientific breakthroughs in order to advance the field. Businesses are naturally interested in geniuses because they can either solve new problems or create new discoveries. A study by Dr. Keith Simonton helps define the differences in creative and scientific genius and how these are impacted by genetics and life. 

Genius as a Creative Output

Genius is more than being intelligent or ranking high on certain abilities tests. It is also about the actual output marks the individual that creates it. For example, having all the abilities in the world is great but eventually they must be used to create something. A telltale aspect of genius is the advancement of a new artistic piece, a scientific theory, or literary work. 

Genius as Intelligence:

Creative genius and scientific genius may hold some similar traits but ultimately rely on different types of skills. For example, scientific genius typically has intelligence over 140 while creative genius has an IQ over 125. The reason may be more associated with the nature of test taking whereby creative individuals could see multiple answers to problems and may take longer to answer questions.  The higher forms of genius having greater broader skills that applies across multiple spectrums. 

Genius as an Environmental Factor:

Genius is not all biological. Some places and times in the world created more geniuses than others. These are certainly not due to the slow pace of biological development and more likely oriented toward the sociocultural aspects of society at the time. The right atmosphere can help more geniuses come forward with ideas and created golden ages in societies. 

 The Benefits of Applying Genius to Business:

Genius can have many uses and each advancement in knowledge or creative output helps push society forward. When applied to the business world it can have a significant impact on the type of products developed and the amount of profits a business can make. A single invention can change the trajectory of development creating new lines of market solutions and put companies on top of their game.

It may seem like genius in one field cannot be applied easily to business but this is not always the case. Artistic genius can be transferred to media arts and design, scientific genius to product development, and creative genius to solve strategic problems. The transference of skills may not be one to one but the general skills can apply to solve unique problems. Developing the right exploratory environment and applying the skills to a specific task can make a big difference.

Simonton, K. (2012). Creative Genius as a Personality Phenomenon: Definitions, Methods, Findings, and Issues. Social and Personality Psychology Compass, 6 (9).

A Million Year Old Footprints in the UK?

What is in a footprint? A footprint can tell you a lot about people who walked there. It also tells you about their depth, size, impression angle, and location that can give you all types of clues such as where they are heading, their general size, whether they are carrying something, or even their gender. When the footprints are 780,000 to million years old and have never been seen before in the area it can lead you to a whole bunch of new conclusions.

Researchers in Happisburg, Norfolk in the UK found footprints when moving sand. They took some pictures and measurements before the water washed them away. It is a rare find to have long preserved footprints as most are destroyed right away without having the right circumstances that solidify them.

It is believed that they were made by the Homo antecessor which is human or near human. The footprints indicate it was a group of around five people of different ages and genders. It may have been a family making its way to some location. Outside of this discovery the only other known place in Europe to have markings is Northern Spain.

The discovery is unique as it changes the balance of when humans were expected to have arrived in Europe. In this case they were around a million years ago. That changes a few assumptions about the island and the nature of its people. It appears that Europe was being explored earlier than expected.  

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