Farmer markets are a growing trend in the U.S. Little
Italy’s Saturday 8am-2pm market is one of the largest in San Diego offering a
wide range of products. Strolling numerous blocks of goods you will pass fruit,
vegetables, bread, clothing, ethnic food, fresh fish, condiments, sculptures,
live entertainment and much more. Just about anything you ever wanted out of a farmer’s
market is present.
Little
Italy Farmer’s Market San Diego
8:00 am to 2:00 pm
Between W. Date and India Streets
The Italian culture seems to fit with outside displays
of fresh fruit and small business artisans. Italian cuisine is loaded with red
tomatoes, olive oil, oregano and other natural ingredients that are a regular
draw for locals. For those who love to cook from scratch and make mouthwatering
masterpieces out of their kitchens Little Italy’s Farmer Market provides them
with just about everything they need.
Farmer markets also appeal to a broad spectrum of
society and draws visitors to the business cluster increasing its influence.
The average customer at a farmer’s market enjoys cooking, is female, lives with
another adult and is not cost conscious (Zepeda, 2009).
The market provides an opportunity for these
customers to touch, taste, experience, and eventually purchase products making
it a direct marketing strategy. One vendor of natural beauty cosmetics says she
regularly receives customer feedback from around the country mentioning their
first exposure to her products at the Little Italy Farmer’s Market.
You may be more interested in household decoration
and the productions of local artists. John opened his first business website at
indiartster.com and hopes it will be up within a week or so. His sculptures
look as though they fit well on a mantle, above a door, or in your office. All of
his artistic productions have historical significance.
Little Italy’s Farmers market occurs every Saturday
making it a consistent place to go shopping and obtain supplies. Enjoy your
experience and ask the vendors any question you desire. Most are more than
willing to talk about their creations. Even if you don’t have anything to
purchase immediately in mind you may just want to have a coffee, walk around,
and listen to the music.
Zepeda, L. (2009). Which little piggy goes to the market?
Characteristics of US farmers’_market shoppers. International Journal of Consumer Studies, 33 (3).
