Keeping it Stylish and Comfortable with Urban Star Jeans

The classic jean has just made a turn to something comfortable. Jeans are just jeans right? Not really. Urban Star jeans by Road Runner Apparel offers something unique for those jean lovers who want to be comfortable but still look great. Just because you are putting your old jeans back in the drawer doesn't mean you can't still enjoy denim.

Price vs. Quality

For those who love their tough and tumble classic jeans, they may be a little put off by the $14 price tag. Price is important when buying products because we associate price with quality.  But this isn’t always the case.  Quality is in the material, design, fit, stitching and only partially in its brand image. A quality brand is that which can consistently provide a high quality product.

Those under the 40 category regularly purchase jeans at $100 or more. The problem is that they are wearing the brand and not necessarily the quality, fit or look. When you’re young fitting in is the most important consideration and just like expensive shoes, cars, and electronic items the clothing becomes an expression of who you are. 

But the jeans they buy are not necessarily better than cheaper alternatives and primarily show the brand conscious nature of social behavior. Urban Star is a brand that doesn’t sell on image only but also ranks high in quality and comfort. Unless someone lifts   your shirt no one is going to know the difference so save your $85 for something else. 

Active vs. Stagnant

Consider how traditional denim stretches and eventually is loose and baggy. By the end of the day the jeans are much looser then they were when you took them out of the dryer. Not particularly flattering considering they don't hug anymore.

Urban Star is active wear which means you can bend, run, move or do anything else and is nearly as comfortable as gym clothing. The clothing bends back in place without losing the original tightness found in traditional jeans. 

Pairing Your Denim

Jeans go well with most other types of clothing. The key to pairing jeans with shirts is to complement but clash. This means that dark jeans go well with white shirts and light colored shoes. They work equally well with black shirts and black shoes. The shirt, shoes, and belt must go together.

The type of shirt and shoes will determine whether you are casual or more stylish. Tennis shoes don’t work well but Converse All Star Sneakers and a t-shirt are strong combinations. For those who are more stylish try a sports jacket and dress shoes. When it was in style you may have also put on a tie. I wouldn't try that today unless you are looking to bring back the 70's.

Dark Horse Coffee Brands Their Urban Barnyard

Dark Horse Coffee may be small but attracts a lot of locals from the urban barnyard. As a start-up operation the idea was to transplant knowledge from the Hawaiian coffee fields to the coastal lifestyle of San Diego. The young entrepreneur Daniel Charlson used his experimentation with coffee beans to create a successful business that frequently has a line out the door. You can’t miss the big black horse on their sign. 

 

It isn’t a large coffee shop and seating is limited but this doesn’t seem to stop anyone. They don’t have a lot of room for people to sit and lounge around with their laptops but they do have an efficient visitor flow mechanism that ensures customers don’t have to wait long before being served. Many of the patrons walk-in and out from the street buying their coffee on the go.

 

They are a specialty shop that focuses on international French press, pour over, and cold brew coffee. Unlike larger chains they operate in small batch production and strategically value quality over quantity. Many of their offerings are organic which appeals to a younger more health conscious crowd. Fresh, niche, convenient and organic are just a few relevant terms that describe their offerings.

 

One of the advantages Dark Horse Coffee has going for it its unique brand. Establishing your coffee business as a quality leader with a unique market brand can further market position (Piquet, 2014). That brand recognition can lead to customer recall when thinking of where to get coffee and that equates to dollars and cents in the owner’s pocket.

 

The coffee industry is a growing market. In 2013 coffee consumption increased 5% and this has led to adjustment of quality, upgraded operations, and remodeling investments (Rigik, 2013).  Dark Horse fits within this market through its niche brand and convenient coffee stand business approach. Low overhead and high opportunities.

 

Dark Horse has things going for it that some of the competitors do not have. They are not large or have all of the amenities but they do serve the street traffic well. If you know anything about Adams Avenue it is busy with all types of commuters. People buy their coffee on the way to work, shopping, baseball, yoga, or some other event. Their unusual brand will help customers remember them and their location will encourage them to keep coming back.

 

7am - 7pm DAILY

3260 Adams Avenue, San Diego, CA.

http://www.darkhorseroasting.com/

 

Piquet, J. (2014). Positioning your coffee shop for success. Specialty Coffee Retailer, 21 (2). 

 

Rigik, E. (2013). Courting Coffee Customers. Convenience Store Decisions, 24 (12).