Sunshine smoothie is located a few blocks from Ocean
Beach and next to the Ocean Beach Athletic Park making it convenient for sports
players, skateboarders and beach goers. Located on a major bike artery that
connects to the larger Ocean Beach Bike trail the store gets a lot of foot and
cycle traffic. Selling coffee and smoothies it offers more than convenience to
those who engage in park activities.
Their smoothies are organic and
sell for $8 per 24 oz. You can find some interesting blended options such as
kale, spinach, carrots, romaine, and ginger along with some traditional varieties
such as granny apple and acia. The list of options is extensive. Of course you
can also grab an espresso or a soda if you’re a little more conventional.
Convenience store
success is location based. There are approximately 146,000 convenience stores
in the country with 117,000 of them selling fuel (Bainbridge, 2012).
Convenience stores must be highly visible, easily accessible, and in a strong
location. Without consistent traffic flow such stores can easily go out of
business.
Sunshine smoothies has
a strong location that is not only visible to significant street traffic
driving or biking to the beach but also people watching or playing sports.
Smoothies and cold beverages appear to be a near perfect product for those who
are suffering from thirst on a hot day. Most purchases are likely to be small and
such stores rely on a high volume of small purchases to be lucrative.
Running a successful
small business is about knowing your market and reaching that market in the
most effective manner. Convenience stores are unlikely to generate significant
online traffic or have radically different products. However, they do charge a
premium based on their core concept-convenience. For Sunshine smoothie their
location is their greatest asset.
Sunshine Smoothie
Sunshine Smoothie
5020 W Point Loma Blvd
San Diego, CA 92107
http://sunshinesmoothie.com/
Bainbridge, R. (2012).
Site essentials of convenience stores and retail fuel properties. Appraisal Journal, 80 (1).