Fishing the Global Market for Higher Returns

Pools of motivated customers exist in the market and companies that can find them are able to tap their customer pools to create higher returns on marketing investment. Access to new customers rests in market research and treaties that open these markets for revenue generation.

Market research allows a company to determine who is most likely interested in their product and where they can find them. A thorough research approach should also include the types of media needed to reach your target market. In the international environment this can take significant time but can improve performance. 

Certain customers will be interested in your products/services more than others. Knowing who they are makes the entire sales process easier as they come to the company “hot”. An organizational will then need to know how to reach them and the marketing mediums that have the highest rates of return. 

Treaties help ensure that trade can actually be conducted. If there is no treaty it may be unlawful or expensive to conduct business in certain countries. Solidly designed treaties provide American companies’ access to new customers but also protect the products/services companies offer. 

Fishing the global market requires a willing partner in government along with intensive market research. Business pushes for expansion of reach and government opens the door. Knowing where the hungriest fish are and having the boat to get there is great but then using the right bait and hook can lure them into biting.  Fishing trips should start with a little research.

Sunday Morning Sunrise and Sunset in San Diego

By Murad Abel

San Diego has been considered a beach goers paradise for a long time and attracts a motivated crew of followers. With its warm beaches and surf friendly waves few can deny the tropical benefits of living locally. Above all the positive things one could say about San Diego one cannot argue with the beauty of the rocky hills, cliffs, oceans, beaches, and mountains. Almost no place on earth can beat the sunrises and sunsets.

If you have ever sat on the beach in the early evening after frequenting one of the many restaurants you will know what I mean. The weather will be in the mid 60's as the sun makes it way past the horizon. The smell of the ocean seaweed and the sound of the gulls will be apparent as the sun pulls its cover for one more night.

To commemorate the event I like to write poems or paint pictures. I believe it is important to keep in touch with one's artistic side and expression of life to ensure that we stay grounded to some of the more important things in life. All too often we get stuck in a routine of making money, accomplishing some business goal, or chasing some prestige building event but forget the simple things.

Those simple things are all around us; the sunrise and sunset being just some of those things. Perhaps you might enjoy hiking in the mountains or taking a canoe trip. For others it may be throwing a fishing line in the water at the end or sitting on the patio of one of their favorite restaurants.

Sunday Morning Sunrise

Sunday morning sunrise,

bright lights through hazy fog.

A day of whistling disposition,

A happy song of renewal.

Marking the start of a day,

A sunny season of starlight streams.

Colored fingers that stretch to night.

Overcome by a lack of sight.

The fog rolls and tucks in,

The same as the day before.

Find out when your sunset happens HERE

The Poem Sunset by Victor Hugo

Le soleil s'est couché-1829

 The sun set this evening in masses of cloud,
The storm comes to-morrow, then calm be the night,
Then the Dawn in her chariot refulgent and proud,
Then more nights, and still days, steps of Time in his flight.
The days shall pass rapid as swifts on the wing.
O'er the face of the hills, o'er the face of the seas,
O'er streamlets of silver, and forests that ring
With a dirge for the dead, chanted low by the breeze;
The face of the waters, the brow of the mounts
Deep scarred but not shriveled, and woods tufted green,
Their youth shall renew; and the rocks to the founts
Shall yield what these yielded to ocean their queen.
But day by day bending still lower my head,
Still chilled in the sunlight, soon I shall have cast,
At height of the banquet, my lot with the dead,
Unmissed by creation aye joyous and vast.

Victor Marie Hugo was born in 1802 and passed away in 1885. He is best known for his creative work Les Miserables in 1862. Throughout his early life he and his family moved around with his father who was an officer in the French military under Napoleon. It was these first experiences that gave Hugo his depth of thought and feeling that were poured into his poems and writings.

Hugo also had political leanings that eventually put him into exile. When Napoleon achieved ultimate power in 1851 Hugo stated his conviction that he believed Napoleon was a traitor to France. Hugo was accused of supporting a Jersey paper criticizing Queen Victoria. These two  mishaps led him into exile fifteen years until 1870 with many of his works banned in France. During his time in exile he wrote many famous works such as Les Miserables, Les Chatiments, Les Contemplations and La Legende des siècles.