Cafes are a natural part of the urban landscape but Café 976
takes this idea to a higher level. The establishment offers a colorful
servicescape brighter than what you might find in your grandmother’s garden. As
a converted home Café 976 is retro, trendy, and environmentally friendly. Located
a few blocks from Pacific Beach the café acts as a stopping point for locals
and students.
The foliage provides enough cover for a little privacy but
not so much to restrict interaction with others. The furniture is old and
brightly colored similar to what you might find in a garden but much more
functional. The yard is sectioned off into little interaction areas around a
tree, a courtyard, or deck. If you don’t like the company in one area move over
to the next.
A positive experience encourages customers to engage in word
of mouth advertising. A study of coffee shops showed that managing customer
experiences in the functional and emotional domains led to higher customer
satisfaction and post purchase behavior (Nadiri & Gunay, 2013). Customer
experiences will determine whether they will come back, invite their friends or
say positive things about the establishment.
Café 976 takes particular care over their environment and
stands as an example of positive experience management. It is unique enough to
create a brand that stands out but not so niched as to limit new customers. Offering
a variety of soups, sandwiches and beverages you can take your items and relax
in the garden. They balance unique and functional in a way that develops a
stronger business model.
Café 976
976 Felspar St,
San Diego, CA 92109 http://www.cafe976.com/
