Dr. Brand Bowler and
Dr. Andree Swanson, Assistant Professors at Ashford University at the Denver
campus, are interested in the relationship between emotional intelligence and
real estate professionals. Bowler and
Swanson are conducting a qualitative study to identify the levels of
understanding of emotional intelligence (EI) within the field of real estate sales. Understanding and using EI is a learned
behavior that real estate professionals should be aware of when dealing with
clients. Literature reveals that using
EI will improve realtors’ efficiency and effectiveness.
The significance of
this study is that a real estate sales professional must maintain the knowledge
and skills necessary to provide professionally competent services. Competence includes the wisdom to recognize
the limitations of that knowledge and promote ethical relationships. Emotional recognition of the client plays a
crucial role in understanding the client’s motivation and feelings about his or
her finances as related to real estate transactions.
Emotional
awareness is a key component of being an effective real estate sales professional. Upon preliminary research, little to no
literature can be found on emotional intelligence and real estate sales
professionals. Because of the lack of
research on the topic, the completion of this proposed study is necessary.
Attention Real Estate Professionals
You are invited to participate in a pilot
research study on Emotional Intelligence conducted by Dr. Bowler and Dr.
Swanson, Ashford University. Please go
to this link, complete the informed consent, and take the brief survey. (IRB
Approved)
If you have any questions, please contact Dr
Bowler at brand.bowler@ashford.edu or Dr Swanson at andree.swanson@ashford.edu
