Monday, July 1, 2024

The Pictures of a Morning Walk: The Beach Assets of Escanaba (Social Media Marketing)

Days in Escanaba are long but the summers seem to pass by quickly. In the mornings the sun is tall, the breeze cool, just a person or two strolling the beach, the sounds of birds chirp in the background. One can walk with their feet in the Great Lakes, fish the fresh waters, jog the coastline, or lap swim the shore all from the same location. It is those little things that make Escanaba so great through the memories one creates and the experiences one gains. 

While you may be tempted to take a pricey vacation to Europe or perhaps some exotic South American destination you may find Escanaba to be affordable and closer to your backyard. Come for a few days, a week, or a month. Heck! if you have a business move up here full time (Our downtown is good for entrepreneurs and our fast Internet helpful for virtual businesses).

With free rental bikes at the harbor master's office, music in the 100+ year tradition bandshell, kids playground, fitness stations, ball diamond, tennis/pickle ball courts, disc golf, museums, marina, historic hotels, winery and more within walking distance of the the park your going to have fun. Hang out on the beach and walk a few blocks to main street where the action is  Escanaba is even adding a ice skating rink for those of you who love hot coco while enjoying the flaky snowfall. 

One of the wonderful assets they have is their beach, beach house, and lifeguards with a watchful eye over kids. This gem has increasing market value and the parking lot looks well utilized. Beach market size globally in 2023 was $153 billion and projected to expand to $263 by 2033 Beach Market Size. This is another opportunity for the area to maximize its natural appeal.

While the beach is not the only thing that draws people to the area it is important in conjunction with all the other benefits that range from digital nomad friendly establishments all the way over to fine dining in the House of Ludington, Fresh Water Tavern, or Stone House. If your the type who is a casual outdoorsman/woman you can rent cabins, throw your fishing line off the fishing piers, hike the forests and light a bon fire. Perhaps Herford & Hops or The Buck Inn is more to your liking. Different strokes for different folks!

As a passing thought, one way to increased market of the area on the cheap is to provide a few media pieces, badges, links (i.e. sharable media) for businesses to post on their social media. Its even possible to do this seasonally to keep it fresh and relevant for the families that want to vacation (Hey dads black socks and Bermuda shorts are out this year.) or the double breasted suit folks looking for places to invest (If your going double breasted go custom).

If you have a little time this week....

Don't forget the upcoming Polka in the Park, Farmers Market and Lunch on Ludington. Escanaba Downtown . You may also want to Visit Escanaba to look at some of the other offerings in the area.

This is what I did....

Today was just a normal morning in Escanaba where things get simple and you remember what it was like before you got busy. I was taking some pictures for my hobby gallery and while they are interesting they are not quite at the level of professional. But.....I try because it gives me something to do! The first picture I placed in my gallery the others the quality wasn't that great. Did some fishing and didn't catch anything and then walked the beach. The Wooded Pathway


Escanaba Ripples 24 Photo







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