Click demographics are important because they tell you who is reading your publication. Academic-Capital is a blog on national development and covers lots of different topics as they relate to that economic, business, education, and lifestyle. Naturally it will appeal to some and be rejected by others.
What these demographics tell me is that there is a certain kinds of people that read these topics. That allows for better future content management to ensure that topics relate directly to the readership.
Furthermore, if we add that to other page information (page impressions, time on page, etc.) we begin to understand our demographic. For example, I have 535+ impressions this morning (That really doesn't mean anything unless I verify the time frame in which these impressions are counted. i.e. 2 hours or 24 hours.)
You can find this information under Top Demographics in LinkedIn. (Dang! I guess I got to spell check more! 😬💨)
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