ROI is an important part of marketing and companies want to know what your bottom line and return is on marketing dollars spent. While creativity is important you will need to find tangible financial value. Creating a profit center mentality that measures the financial benefits can be helpful.
4 Things to Improve Marketing (DeVrie, 2021):
Create your own attribution model. Measure and understand touchpoints and conversion paths.
Include business objectives as part of marketing projects. Know what business objectives you are trying to achieve and support those ideas.
Go beyond profits internally. Find value beyond for the organizations for sociology and environmental benefits.
Go beyond profits externally. Find value for society and how your products/services influence the world
Measure, measure, measure. Keep numbers and know how they measure and impact decision making. Sustainability and profitability.
DeVrie, H (January 29th, 2021). H. Why You Must Measure Marketing ROI. Forbeshttps://www.forbes.com/sites/henrydevries/2021/01/29/why-you-must-measure-marketing-roi/?sh=313875396db2
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