Little Happy Trees! 😳😂 The purpose of art.

In advertising art has its place. It doesnt mean it needs to be the fine art of the Renaissance but it should be an expression of a feeling or emotion. 

In advertising we can motivate by logic or we can appeal by the emotion. The far majority of people don't look at the message depth and more focused on surface appeal. 

Here is something I made for a fundraising project.