Could San Diego's Climate Budget Open the Door to New Industries?

The Mayor Kevin Faulconer recently passed San Diego's Climate Action plan that slates $130 million for bike lanes, efficient garbage trucks, reducing land fills, improving public transportation and updating streetlights. The goal is to reduce greenhouse emotions in half by 2035. Change today is a proactive approach to dealing with future greenhouse legislation while keeping the city at the forefront of environmental solutions.

Climate change is a liability in just about every scenario you can imagine. However, in San Diego it is possible to start hedging current bio-tech, universities, and manufacturing industries to create new opportunities that lead to jobs while still improving the environment.

As the market changes and legislation gets more forceful there will be a growing national need for environmental ideas, solutions and technologies that come from cities like San Diego.

Treaties will also tie in pollution control mechanisms on a national level which means entire cities will need to reduce their carbon emissions. San Diego is leading the market when it comes to creating an eco-friendly environment that could create new opportunities. Leadership can think about turning momentum into an economic opportunity that is exportable to other nations.

Legislation changes markets. Encouraging eco-friendly companies to set roots in San Diego while adapting cost saving eco-based initiatives that are generated from those industries creates new possibilities.  Few can complain about long-term sustainability that also helps to balance budgets while fostering job growth.

Nothing changes over night and a few small steps in one direction can sometimes lead to greater opportunities in the future. The budget helps to secure San Diego as a eco-friendly city but greater coordination with interested companies could lead to new profit creating opportunities. Ideas become exportable and profitable when they are first successfully implemented in a city the size of San Diego and then sold to other places.