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Products move
across the globe at a speed unseen at any time in history. Much of this movement
is directly derived from improved manufacturing methods mixed with
telecommunications technologies that coordinate supply chain mechanisms to
create more efficient processes. Fatorachian, et. al. (2013) studied 67
companies to determine what impact the integration of Internet technology and
its computational power has on the supply chain. The study helps companies push
for greater technological development using the data processing methods of the
Internet.
The supply chain
is a necessary component of moving products and equipment to various locations
where they are put to use keeping the economic engine running. Sometimes this
may be within a city, a country, or across the globe but many of the processes
have similarities. According to Gereffi (1999), the supply chain integration
can be a main source of providing competitive advantages based upon networked
relationships.
The supply chain
ensures that each of the components are connected together to reduce waste,
improve speed, and meet timeframes. The supply chain can be quit complex and
take into consideration large and small shipments. It is therefore important to
have the right kind of information that integrates all of these components into
a more integrated network. Generally, the more integrated the network the more
cost effective it can be and this impacts the profits of a company in a big
way.
Enhancing the
supply chain requires better collaboration, cooperation and understanding of
different partners within the network (Kandemir, et. al, 2006). This
integration often requires higher levels of software, information, and
connecting systems that encourage the components to work well together. When a
product is tracked and the systematic efficiencies are improved across multiple
companies there is a natural reduction in cost and an increase in service.
Most of us are
familiar with tracking at UPS and Amazon. We experience supply chain technology
when products are scanned in as they move from one point to the next. Each time
the product is scanned the system can tell at what leg and juncture of the trip
it is at. Customers may find this a benefit but companies also get the benefit
of monitoring many shipments to reduce costs and lower the level of resources
expended on logistical management.
Those companies
that can integrate their supply chain have much higher payoffs than those who
don’t (Cagliano, et. al., 2005). This is
not an easy process and often requires a systematic redesigning of the process
to integrate high technology information with ground based systems. The
development of high data and fast information transference systems that can
manipulate the functioning of physical systems takes time.
According to the
authors when a company can do this well they are able to generate significant
benefits. The authors found through
their analysis that the use of Internet technology improved upon supply chain
integration, logistics and returns processes, order processes, procurement,
planning synchronization, inventory control, overall production, and customer
relationship management. This means that the implementation of technology
systems furthered significant strategic goals within companies. Business
leaders should consider the improvement of their systems and updating of
technology when possible.
Cagliano, R., et.al.
(2005) E‐business strategy: how
companies are shaping their supply chain through the internet. International Journal of Operations &
Production Management, 25 (12), pp 1309‐27.
Fatorachian, H., et. al. (2013). Role of Internet in supply
chain integration: empirical evidence from manufacturing SME’s within the UK. Proceedings of the European Conference on
Management, Leadership & Governance
Gereffi, G.
(1999) International trade and industrial upgrading in the apparel commodity
chain. Journal of International Economics,
48 (1).
Kandemir, D.,
Yaprak, A. and Cavusgil, S.T. (2006) Alliance orientation: conceptualization,
measurement, and impact on market performance. Journal of the Academy of Marketing Science, 34 (3).
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