The creative
personality can be a benefit for companies that seek to find new avenues to develop market niches and exploring those niches for higher revenue. Creativity
is a cognitive process that allows people to see the novelty within information
and focus on that novelty to find new and unique solutions. Fostering
creativity in the workplace has many benefits for organizational goal
attainment. Creative employees should be nurtured as they can provide positive
benefits for years as their solutions are converted to financial benefits.
The creative
personality is unique when compared to the general population. They are strong
at creative problem-solving, remote association tests, ideation fluency, and
creative works (Martinsen, 2011). Creative people are often tested by a variety
of different assessments that help identify their unique abilities. The tests
help recognize the way in which their thinking processes operate and the
creative outputs that are drawn from these processes.
This does not mean that
all creative people need to be tested to be identified. Generally, people can
be discovered by their ability to use divergent thinking to solve problems from
multiple perspectives and their ability to take complex data and break it down
to elemental meanings and rules that can be used for understanding. In any
given situation they can see multiple answers and solutions to problems when
primed with relevant information and offered opportunities to solve these
complex problems.
Creative individuals
are hardwired a little different than the rest of us. Their neurobiological
foundations offer opportunities for fast paced neural transmitter systems that foster
speed and additional activations between concepts (Chavez-Eakle, et. all
2012). It is this connection between
wide ranging ideas where new paths and methods can be identified and explored.
Many of us simply cannot make the same wide reaching connections because it
requires logical deductions that include many layers of detailed information.
The speed of their
brains can be faster than the logical understandings of others. This occurs
when creative individuals can intuitively find an answer to a complex problem
but must go back and pull out the details bit by bit so others can
understand it. People who make much smaller connections will need to follow the
long chain of information which could take them a considerable amount of time
to understand. This is why others get lost in their train of thought and abandon
it.
Since it takes
considerable time and effort to understand the concepts others often lose
interest and cut the conversation short. Some might simply make quick
assumptions that the creative person has little idea what they are talking
about even though their thought processes are valid and logical. It is a
difficult balance between giving the answer that others cannot logically follow
or boring them to death with the details. Due to the constraints of the social
environments they are often misunderstood.
Such creative
development doesn’t happen in a vacuum and often relies on various life events
to foster it. The nature (i.e. biological) is enhanced by the nurture (i.e.
life events) to culminate into higher forms of adaptations. People who are
creative have learned throughout their lifetimes to overcome obstacles and have
the self-efficacy to see tasks through to their completion. Without the right
environmental challenges the Ferrari that sits inside their heads never puts the
pedal to the metal. A considerable amount of self-belief must occur to move
beyond normal constructive methods into realms of the unknown where great
discoveries are found.
There are a number of
factors that separate creative students from other students long before they
make their way into the working world. According to a study of 1,300 creative
Chinese adolescents by Qian, et. al (2010) creative individuals have unique
internal, external and self factors. Internal factors included self-confidence,
norm-doubting, internal motivation, and persistence. External factors included
curiosity, risk-taking, openness and independence. Self-factor includes
self-acceptance. Such individuals simply see the uniqueness in a number of situations and have the motivation and risk-taking behavior to make
things happen.
Successful innovators are
not just good on paper, they are also important to entrepreneurship and overall
successful business development. Such individuals express need for achievement, locus of control, creativity,
innovative and also strategy to grab market opportunities (Halim, 2011). These
entrepreneurs must be motivated to achieve, rely on their own abilities, find
creative solutions and be able to devise unique strategies. Without the ability
to use their creativeness they will not be able to find those market openings
that help develop new products and services for the benefit of their organization
and others.
Today’s business world
relies heavily on finding solutions to customer problems. Fostering creativity
in both education and employment gives competitive advantages to those
organizations that do so. The modern capital doesn’t rely on tangible products
but on unique uses for those tangible products that find solutions to market
problems. The creative and entrepreneurial spirit fosters higher levels of
organizational and strategic development due to its unique nature to turn
novelty into practical form.
A study by IBM’s
Institute for Business Value surveyed 1,500 executives about creative
individuals. They indicated that communication skills, pro-activity, problem-solving,
curiosity, and risk taking are essential elements of a creative and motivated
person (Glei, 2013). Such people experience themselves finding problems before
others, making effort, putting solutions together, and willing to take a risk
when necessary. They can be selected through observation, interviews, or past
experiences. Asking the right questions and seeing such individuals for what
they are makes all the difference to organizations in the long-run.
Creativity is often
beneficial in the high technology environments but can be put to good use in
many places. As your organization conducts interviews for their next creative
candidate use situation questions, problem-solving questions, what if
questions, and complex problems in order to find the creative side of the
candidate. Once hired keep an eye out for that creative potential that is
trying to find the right environment to come out. The environment is one of the largest factors in connecting creativity to an appropriate path that won't be stifled by the self-interest of others before full fruition.
Chavez-Eakle, et. al.
(2012). The multiple relations between creativity and personality. Creativity Research Journal, 24 (1).
Glei, J. (2013). The
top five qualities of producing creatives (and how to identify them). 99u.
Retrieved June 27th, 2013 from http://99u.com/articles/6736/the-top-5-qualities-of-productive-creatives-and-how-to-identify-them
Halim, et. al. (2011). The measurement of
entrepreneurial personality and business performance in Terengganue Creative
Industry. International Journal of
Business & Management, 6 (6).
Martinsen, O. (2011).
The creative personality: a synthesis and develop of the creative person
profile. Creativity Research Journal, 23
(3).
Qian, M. et. al.
(2010). A model of Chinese adolescents’ creative personality. Creativity Research Journal, 22 (1).
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