Purpose/Significance
Dr Andree
Swanson and Dr Brand Bowler,
research partners, are conducting a qualitative study is to identify the levels
of understanding of emotional intelligence (EI) within the field of real estate
sales. Understanding and using EI is a learned
behavior that real estate professionals should be aware of when dealing with
clients. Literature reveals that using
EI will improve realtors’ efficiency and effectiveness. The study will seek real estate sales
professionals recruited through social media and networking.
Significance Statement
The significance
of this study is that a real estate sales professional must maintain the
knowledge and skills necessary to provide professionally competent
services. Competence includes the wisdom
to recognize the limitations of that knowledge and promote ethical
relationships. Emotional recognition of
the client plays a crucial role in understanding the client’s motivation and
feelings about his or her finances as related to real estate transactions.
Emotional
awareness is a key component of being an effective real estate sales
professional. Upon preliminary research,
little to no literature can be found on emotional intelligence and real estate
sales professionals. Because of the lack
of research on the topic, the completion of this proposed study is necessary.
Many
studies have been published on how individuals with high emotional intelligence
can enhance and increase the potential for positive outcomes. The researchers propose that real estate
sales professionals should work to increase their emotional intelligence, which
can be learned, to be successful when working with clients. Emotional intelligence is a learned and
practiced skill. The completion of the
proposed study may positively benefit the field of real estate and in a greater
sense may significantly change the landscape of communications and relationships
in both business and academia as a whole.
Benefits
The results of
the proposed study could potentially change the field of real estate sales by
transforming the realtor / client relationship. This would benefit not only the profession,
but also the individual agents and their real estate sales clients who work
with an Emotionally Intelligent trained agent. The results may also provide a positive
resource for the field of education by establishing Emotional Intelligence
courses into the curriculum of business and real estate studies.
Participate in Study
If
you are a real estate professional, you are invited to participate in a
qualitative research study on Emotional Intelligence. Please go to this link, complete the informed
consent, and take the brief survey.
Dr. Andree Swanson & Dr. Brand Bowler
References
Bradberry,
T., & Greaves, J. (2009). Emotional
Intelligence 2.0. San Diego, CA: TalentSmart.
Paterson, K.
(2011). What's your EQ? Rough Notes.
Retrieved from ProQuest.
Trochim,
W. M. (2006). Survey research. Research
Methods Knowledge Base. from
http://www.socialresearchmethods.net/kb/survey.php
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